updated 03:20 pm EST, Tue November 29, 2011
Nielsen breaks down US share from Q3 2011
Android's share of the US smartphone market started leveling off in the summer, Nielsen said Tuesday. With Android at 42.8 percent, its overall summer share was the same as what it managed in August. Apple was also unaffected and held the iPhone firm at 28.3 percent.
The BlackBerry was similarly holding on at 17.8 percent, while the combined Windows Phone and Windows Mobile platform was at 6.1 percent. Researchers also took the time to break out Windows Mobile and Windows Phone separately in a move that showed a cold response to the new OS: while the combined platform was 6.1 percent, taking away the defunct Windows Mobile platform left the modern OS with just 1.2 percent, putting it below HP's combined Palm OS and webOS (2.1 percent) and Nokia's Symbian (1.7 percent).
In spite of claims of an HTC lead, Apple was still the dominant individual maker; HTC was next closest at 19.7 percent. Samsung's advantage on the world stage didn't translate to the US, as it had just 10.7 percent.
The results don't include the fall and are likely to see a shift when October comes. Buyers waiting for the iPhone 4S artificially dragged Apple's share down during the summer as they waited for the new model. Expansion to Sprint and the availability of the first $99 iPhones on Sprint and Verizon is also likely to have brought Android down by taking away some share.
HTC is expected to be the most badly hurt in the US as it no longer has protection from the iPhone under Sprint, a realization likely reflected in HTC's negative forecast for the season.
In an extra breakdown of results, Nielsen also showed that smartphones were now invariably taking over the US market. About 44 percent of all cellphone users in the US have one, and 56 percent of those bought in the past quarter were smartphones. Apple and Google had a virtual duopoly on apps: 83 percent of all downloads from the period came from either an iOS or Android device, suggesting that their users downloaded a disproportionately larger amount than their user bases would suggest. A dearth of apps on the BlackBerry may have been the primary cause.