updated 10:10 am EST, Tue November 29, 2011
Expected to push existing (PRODUCT) RED gear
Apple Stores will mark a very low-key observance of World AIDS Day on December 1st, claim sources for ifoAppleStore. The plan involves simply promoting goods that fall under (PRODUCT) RED, which donates a small portion of proceeds to the Global Fund to fight AIDS in Africa. Some Apple Specialists, for instance, will be wearing and marketing the RED iPod nano.
Managers and greeters carrying iPads are expected to use RED Smart Covers, and product shelves should have signs promoting Beats by Dr. Dre Solo HD headphones, since these also fall under RED. Special RED iTunes cards are already on sale, but these may not get an extra push. Apple originally said it would donate 10 percent of RED card sales to the Global Fund, but has since stayed quiet on how much it donates for each RED product.
Apple has in the past come under fire for relying heavily on (PRODUCT) RED. Prior to the departure of Steve Jobs, the program was Apple's only real charitable face. Since Tim Cook has taken over as CEO, though, the company has adopted a policy of matching worker donations to non-profits. Within a month employees had already donated about $1.3 million, which Apple doubled to $2.6 million.