AAPL Stock: 118.34 ( + 0.53 )

Printed from

Mall backs off cellphone tracking after government scrutiny

updated 07:25 pm EST, Mon November 28, 2011

Management company responds to critics

Forest City Commercial Management has reportedly backed away from plans to continue its controversial cellphone tracking program at several malls throughout the US. The company launched the program ahead of the busy Black Friday shopping day, installing antennas within the properties to monitor customer movements between different stores.

Visitors were notified of the tracking program through signs placed in the malls, though the program was pitched as an "anonymous mobile phone survey" designed to "enhance your shopping experience." There was no opt-in or opt-out option for customers.

The program was met with criticism, as some shoppers were unhappy that the only way to opt out of the survey was to turn off their phones. Senator Charles Schumer called on the Federal Trade Commission to investigate the legality of the surveys.

"We have temporarily suspended further trial of the technology while we work with the system developer on possible enhancements, and in deference to concerns raised by Senator Schumer," said a Forest City representative, as quoted by CNN.

The survey was initially expected to continue through the end of the year, however it has been temporarily halted while the company communicates with Senator Schumer.

by MacNN Staff



Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented