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Apple brings iPod touch ads back: 'share the fun'

updated 04:00 pm EST, Thu November 24, 2011

iPod touch gets rare commercial just in time

Apple chose the start of Thanksgiving to roll out one of its increasingly rare iPod ads, here for the iPod touch. The ad, set to the tune of Grouplove's "Tongue Tied," shows off iOS 5 and the return to white on the iPod after several years. The iPod is pitched as a communicator as much as a media player as friends "share the fun" by passing on iMessages, posting photos to Twitter, recording videos and talking to each other through FaceTime.

Some of the iPod's core features are on the relative backburner for the ad, with music and games only a part of the larger clip.

The iPod was once Apple's most important source of revenue but has been steadily declining for the past two years as the iPhone and iPad partly take over. With the iPod touch making up more than half of all of its iPod sales, though, Apple still has strong incentive to promote it both as a gateway device for those who can't justify an iPhone and as a possible key to strong sales Friday, expected to become the biggest shopping day of the year.

by MacNN Staff





  1. Inkling

    Joined: Dec 1969


    Apple for teens at play

    I can understand why, between about 1995 and 2003 Apple might target teens at play with their advertising. Microsoft owned the business and non-artistic professional markets. Teens and music were all that was left. What I can't understand is why their ad agencies are still stuck on that same theme today

    Even more important, I can't understand why product development still goes after our play and leisure time activities and neglects our work and productivity needs. Apple wants iCloud to sync our music and pictures. It seems to have no interest in making our work more productive and less laborious. It's continually tweaking iTunes,, but OS X's text services haven't seen significant improvements since 10.3. That's why text apps on Macs look like WordStar circa 1982, ruler bar and all, and why reformatting text for differing digital platforms is a pain, while reformatting music and videos is almost effortless.

    Apple needs to wake up, smell the morning coffee and realize that quite a few of their customers are adults who're interested in something more than the "wanna play" text message that starts the video above. We need an iCloud that supports work documents as easily as does Dropbox. We need text services sophisticated enough to output the same document to print, to large-screen desktops, to iPads, to iPhones, and even to Kindles. Years after most business, scientific, and professional reading has gone digital, Apple still buries digital document output under File-Print as if it were an afterthought.

  1. roberto

    Joined: Dec 1969


    i SO agree!

    very very very well put sir

    and i too have long been surprised (and somewhat disappointed) at apple's silly placement of the pdf button

    (impatiently) waiting for the next version of MBA ;-)

  1. marypotter

    Joined: Dec 1969


    comment title

    This is the single worst Apple ad I've seen in years. I don't know if that is because Apple doesn't care about iPod touch users or if its because Steve is gone.

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