updated 04:00 pm EST, Thu November 24, 2011
iPod touch gets rare commercial just in time
Apple chose the start of Thanksgiving to roll out one of its increasingly rare iPod ads, here for the iPod touch. The ad, set to the tune of Grouplove's "Tongue Tied," shows off iOS 5 and the return to white on the iPod after several years. The iPod is pitched as a communicator as much as a media player as friends "share the fun" by passing on iMessages, posting photos to Twitter, recording videos and talking to each other through FaceTime.
Some of the iPod's core features are on the relative backburner for the ad, with music and games only a part of the larger clip.
The iPod was once Apple's most important source of revenue but has been steadily declining for the past two years as the iPhone and iPad partly take over. With the iPod touch making up more than half of all of its iPod sales, though, Apple still has strong incentive to promote it both as a gateway device for those who can't justify an iPhone and as a possible key to strong sales Friday, expected to become the biggest shopping day of the year.