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Adult movie house Vivid says HTC Vivid violates trademarks

updated 02:35 pm EST, Wed November 16, 2011

HTC Entertainment sues HTC over Vivid name

The HTC Vivid smartphone has now been targeted by adult film maker Vivid Entertainment over its name. Vivid Entertainment's legal team has sent a cease and desist notice to HTC. It gives the phone maker until Monday, November 21 to change the name or face legal action.

Vivid attorney Mark Hoffman said that the name "creates the impression that your [HTC] company and your company's products are affiliated, connected or associated with and or sanctioned by Vivid Entertainment." He also said the adult film company believes HTC is fully aware of the conflict.

It's not clear how the studio believes that users would confuse the Android smartphone with its movies. Most such requests require a close enough similarity that a real chance exists for lost business. [via TechCrunch]

by MacNN Staff



  1. qazwart

    Joined: Dec 1969


    I can see how there's confusion

    I can see how the consumers can get the HTC Vivid mixed up with Vivid Entertainment: The HTC Vivid has an obscenely large screen, and in Vivid Entertainment's movies, most of the actors have obscenely large...

    Never mind.

  1. wrenchy

    Joined: Dec 1969


    Now this sounds like something

    from the Apple playbook.

  1. testudo

    Joined: Dec 1969



    Even the p*** industry doesn't want to be associated with HTC!

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