updated 05:05 pm EST, Thu November 10, 2011
Effort spearheaded by Tim Cook
Apple has managed to exceed $2.6 million in donations to non-profits since starting a charitable matching program in mid-September, according to an AppleInsider report. The company is said to have internally announced $1.3 million in worker donations so far, which it is matching dollar-for-dollar. Workers are individually limited to donating $10,000 to a charity per year.
The program was initiated by CEO Tim Cook. It marked a significant change in Apple's approach to charity, as under Steve Jobs, the company did not make many donations or encourage them. Its most public charitable face may have been participation in (Product)RED, still ongoing, in which a portion of proceeds from electronics sales are donated to fighting AIDS.
Citing a source close to Apple corporate, AppleInsider also mentions that the company is trying to spur recruiting for its Silicon Engineering Group by offering a $5,000 referral bonus to current employees. The deadline for a referral, however, is November 12th.