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Charitable matching at Apple raises over $2.6 million

updated 05:05 pm EST, Thu November 10, 2011

Effort spearheaded by Tim Cook

Apple has managed to exceed $2.6 million in donations to non-profits since starting a charitable matching program in mid-September, according to an AppleInsider report. The company is said to have internally announced $1.3 million in worker donations so far, which it is matching dollar-for-dollar. Workers are individually limited to donating $10,000 to a charity per year.

The program was initiated by CEO Tim Cook. It marked a significant change in Apple's approach to charity, as under Steve Jobs, the company did not make many donations or encourage them. Its most public charitable face may have been participation in (Product)RED, still ongoing, in which a portion of proceeds from electronics sales are donated to fighting AIDS.

Citing a source close to Apple corporate, AppleInsider also mentions that the company is trying to spur recruiting for its Silicon Engineering Group by offering a $5,000 referral bonus to current employees. The deadline for a referral, however, is November 12th.




by MacNN Staff

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  1. facebook_Barry

    Via Facebook

    Joined: Nov 2011

    -6

    Please spare us....

    $2.6 million, and *THAT'S* it?! That's only 0.039% of their $6.62 billion profit from last quarter. (Apple reported revenue of $28.27 billion and profits of $6.62 billion, or $7.02 per share, for the quarter ended September 24).

    Geez, people, I just painted a 1000th of a nanometer area of skin on the bottom side of my left little toe a nice pretty purple. Let's all get together and sing my praises to the masses for my doing that.

  1. Flying Meat

    Joined: Dec 1969

    +6

    And painting your skin

    is a charitable contribution how?

    Anyway, it's a nice thing, certainly not the most awe inspiring thing. Many folks don't know Apple has any charitable giving, let alone the RED program or this matching program.

    My guess is that some companies do less while some companies do more. It's not really a contest.

  1. facebook_Terrin

    Via Facebook

    Joined: Nov 2011

    +7

    Ridiculous

    If Jobs gave money, he was not the type of guy to brag about it. He kept his personal life very private. Further, the only time a company is required to publicize donations is when it directly contributes to a political party or political candidate. I don't see Apple, under Jobs, reporting charitable contributions if it did donate. Jobs, along with his wife, have donated to democratic candidates. We know this because these donations have to be made public.

    Jobs also did put his support behind the California Organ donor law. Apple donated a millions dollars in cash after 9-11, and also equipment to rescue workers. Apple donated thousands of iPads to Teach for America. It recently donated iPads to assist disabled voters in Oregon. It also donated cash to help defeat the anti-g** marriage initiative in California. After the Japan disaster Apple made iTunes available to help raise money for the Red Cross, eating the transaction costs. As already mentioned, it participated in Project Red. It donated $250, 000 to the children's discovery museum. Apple also donated millions to build the new Stanford hospital. It is ridiculous to suggest Apple didn't donate under Jobs. I just listed quite a few examples where that is wrong.

  1. facebook_Russell

    Via Facebook

    Joined: Nov 2011

    -1

    False Donations

    Only the employees' $1.3m is going to charities. Apple's $1.3 is going to themselves.

    The purpose of a match is to give a dollar-to-dollar increase to the charities. Apple is not doing that.
    If you read the whole article at appleinsider.com, you'll see that Apple's $1.3m match is not going to any charities. It's going to be used to internally promote the program. They are paying themselves, if you will.

    "The $1.3 million matched so far is being used by Apple to internally promote the program and solicit more donations."

    The employees could have donated directly to the charities and the charities would have received the same amount they are receiving with Apple's program. Instead, Apple gets good PR for what their employees are doing without having to donate anything.

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