updated 02:55 pm EST, Wed November 9, 2011
Fire interest greater than for original iPad
A sizable group of people who have pre-ordered or are likely to buy an Amazon Kindle Fire may be delaying or putting on hold the purchase of an iPad, according to data from a ChangeWave survey, cited by RBC analyst Mike Abramsky. 2,600 early adopters were polled, of which 5 percent indicated they were either very likely to buy a Kindle Fire or had already pre-ordered one. That percentage exceeds the 4 percent who were planning to buy the iPad 1 before its 2010 release.
Within the 5 percent group, 26 percent said they would delay or put on hold any plans to get an iPad. "Sustained Fire uptake and 'buzz,'" says Abramsky, "will depend on consumer/reviewer reactions to Fire's user experience."
Explanations for the survey results are unmentioned. Typically, the Kindle Fire has been seen competing more with other Android tablets than the iPad. At $200 though the Fire is likely expensive enough to discourage buying a second tablet, even when it has more functionality.