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Probable Kindle Fire buyers delaying iPad purchases

updated 02:55 pm EST, Wed November 9, 2011

Fire interest greater than for original iPad

A sizable group of people who have pre-ordered or are likely to buy an Amazon Kindle Fire may be delaying or putting on hold the purchase of an iPad, according to data from a ChangeWave survey, cited by RBC analyst Mike Abramsky. 2,600 early adopters were polled, of which 5 percent indicated they were either very likely to buy a Kindle Fire or had already pre-ordered one. That percentage exceeds the 4 percent who were planning to buy the iPad 1 before its 2010 release.

Within the 5 percent group, 26 percent said they would delay or put on hold any plans to get an iPad. "Sustained Fire uptake and 'buzz,'" says Abramsky, "will depend on consumer/reviewer reactions to Fire's user experience."

Explanations for the survey results are unmentioned. Typically, the Kindle Fire has been seen competing more with other Android tablets than the iPad. At $200 though the Fire is likely expensive enough to discourage buying a second tablet, even when it has more functionality.




by MacNN Staff

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Comments

  1. mherbson

    Joined: Dec 1969

    +3

    Not easily comparable

    Comparing a survey of potential Fire purchasers almost 2 years after tablet devices were shown to be viable commercial products with a survey done before the first successful mass-market tablet device was actually available is, um, a really silly comparison.

  1. BigMac2

    Joined: Dec 1969

    +2

    Forged non-news

    This survey target people who pre-ordre or already order their Amazon tablet. Ask any fandroid why they bought and android phone and the number 1 answer will be because they don't want an iPhone.

    People who buy other tablet are a) Apple haters, b) seeking deals for having a less expensive tablet.

  1. wrenchy

    Joined: Dec 1969

    -3

    @BigMac2


    My God man, you hit the nail on the head!

    You were right. I DON'T want an iPhone.

  1. cmoney

    Joined: Dec 1969

    -1

    Actually

    I want an iPhone. But I also want the capabilities that Android devices have that iOS devices don't.

    So I want both, an uber-phone, but both platforms (and most of their users) seem stuck in their my way or the highway mindset.

  1. aristotles

    Joined: Dec 1969

    0

    Kindle Fire non-fire starter outside US

    Outside of the US, there really is no point of buying a Kindle Fire because there is no real ecosystem outside of books to use with it. Their video and music services are only available for US customers.

  1. testudo

    Joined: Dec 1969

    0

    Re: Forged non-news

    This survey target people who pre-ordre or already order their Amazon tablet. Ask any fandroid why they bought and android phone and the number 1 answer will be because they don't want an iPhone.

    And when a survey comes out that includes people who pre-ordered an iPad about how likely they're to get an iPad, do you also mention it's a bogus survey?

    Do you also mention that there are many of those who buy an iOS device specifically because it is an Apple device, or specifically because they hate Android or Windows and refuse to buy one of those phones?

    People who buy other tablet are a) Apple haters, b) seeking deals for having a less expensive tablet.

    Right. Most non-iPad buyers are apple haters. Secondly, they might be cheapskates not wanting to spend $600 on a device. It isn't because they like the android device. It's either "cheap" or "Apple hater".

    Does this mean anyone who doesn't buy a Mercedes are either Mercedes haters or too cheap to get one?

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