toggle

AAPL Stock: 98.15 ( -0.23 )

Printed from http://www.macnn.com

Apple takes wraps off of new Fifth Avenue cube

updated 10:20 am EDT, Fri November 4, 2011

Final cost of cosmetic changes unknown

As planned, Apple has formally unveiled the updated cube sitting on top of its Fifth Avenue store in New York City. The revised structure uses just 15 panes of glass, rather than the 90 originally installed. Crews hired by Apple have also made changes to the surrounding plaza, removing bollards and upgrading or installing new water drains and pavers.

The total cost of the project is estimated to be at least $6.7 million, likely making it one the most expensive renovation efforts in Apple history. The company may consider it worth it however, as the Fifth Avenue store generates extremely high revenue per square foot even compared to luxury retailers on the same street. It also tends to be a focal point for tourists, as well as media whenever a new iPhone or iPad launches.





[Photos via MacRumors]




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

  1. AlenShapiro

    Joined: Dec 1969

    0

    I'll have to go see it in person...

    ...but from the pix, it almost seems like the Apple store isn't there and the horrible facade of the building behind dominates.

    I wonder whether Apple has any plans to back-project calming non-city scenes onto the glass. Could use this work of art as, well, a work of art.

    Perhaps a hologram forming an image of something subtle in the center of the cube?

  1. jalb

    Joined: Dec 1969

    +3

    Version 3.0...

    The next upgrade will only have five panes of glass, and the one after that will only have a single piece of glass hewn by Apple lasers http://www.businessweek.com/magazine/apples-supplychain-secret-hoard-lasers-11032011.html

  1. testudo

    Joined: Dec 1969

    -1

    wow...

    it looks like the old one.

  1. brainiac

    Joined: Dec 1969

    -2

    A bird DEATH TRAP!!!!

    But at least you get served free squab appetizers when you are in the store.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Adesso Xtream S3B Bluetooth speaker

Finding a speaker purpose-built for a specific need is challenging. Even when a Bluetooth speaker can be paired with a mobile device, ...

JBL Synchros E40BT headphones

For all the different configurations of headphones on the market, it's always a tough choice for buyers to get something that is just ...

Razer Taipan mouse

The list of gaming devices is growing larger with each passing day. A large number of companies have entered the gaming input arena, a ...

toggle

Most Commented