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Samsung wants 17% of its phones on Bada in 2012

updated 02:20 pm EDT, Fri November 4, 2011

Bada to account for 17 percent of all Samsungs

Samsung aims to have its proprietary Bada operating system on 17 percent of its handsets in 2012, an executive told The Inquirer. Keith O'Brien, Samsung Mobile head of content in the UK, said 2012 will see Android on 66 percent of all Samsung handsets, while Windows Phone and Bada will get 17 percent each. He said that, currently, at the end of the 40th week of the year, Samsung reportedly has 33 percent of the mobile phone market in the UK and 25 percent of the smartphone market.

The idea, the exec continued, is to give users choice. All three platforms continue to grow, he said, with Bada a likely and ideal candidate to share content on all of Samsung's electronics. The Samsung Movies service is one such example, and will launch on the Bada-based Wave 3 smartphones.

O'Brien also revealed that he endorses Google's buyout of Motorola when prompted, saying he believes Google can improve the OS if it becomes both a hardware and software maker.

by MacNN Staff



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