toggle

AAPL Stock: 118.44 ( -2.86 )

Printed from http://www.macnn.com

Amazon Flow for iPhone uses AR to 'swipe' retail sales

updated 06:10 pm EDT, Wed November 2, 2011

Amazon Flow searches with augmented reality

Amazon's A9 search team tapped into one of the most common tactics of modern retail shoppers on Wednesday by launching Flow for iPhones (free, App Store). The app uses augmented reality through the phone's cameras to ID products based on their UPC codes. If a match exists on Amazon, users can both get more information, including videos, as well as buy it on the spot.

Similar to Google Shopper, most of its focus is on books, games, movies, and music, although it can recognize "millions" of products down to things as simple as packaged food. Users can share the product listings out over Facebook or Twitter, and content Amazon hosts digitally, such as music, has sampling built directly into the app.

The app is only available in the US so far. It needs at least iOS 4 and will work with iPads and iPod touch players, although the need for an active Internet connection makes the iPhone the primary choice. No Amazon-made equivalent exists for Android.

Although left unsaid by Amazon, Flow is effectively an attempt to harness the tendency of some shoppers to use retail as a tryout area for products they then buy online. Retailers have occasionally tried to curb this, but seldom to much effect.








by MacNN Staff

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

HP 14-x030nr 14-inch Chromebook

If you're like us, chances are you've come to realize that you need the ability to access the Internet on the go. Also, you've prob ...

15-inch MacBook Pro with Force Touch

Apple's 15-inch Retina MacBook Pro continues to be a popular notebook with professional users and prosumers looking for the ultimate ...

Typo keyboard for iPad

Following numerous legal shenanigans between Typo -- a company founded in part by Ryan Seacrest -- and the clear object of his physica ...

toggle

Most Commented