AAPL Stock: 118.03 ( -0.85 )

Printed from

Apple posts new iPhone 4S ads: 'is it going to snow today?'

updated 05:10 pm EDT, Sun October 30, 2011

iPhone 4S gets second ad in as many weeks

(Update: two more ads) Apple on Sunday posted its second TV ad (below) in as many weeks for the iPhone 4S. The new spot follows the same tone as the first, where Apple shows situations where Siri's natural-language intelligence comes into play. Its centerpiece, a boy staring out the window, sees him ask "do you think it's going to snow today?" and getting the forecast he wanted.

As with the earlier ad, it also includes a clue as to how much it anticipates general questions. Asking "what's my day look like?" will let the owner know how many calendar appointments there are that day.

The second ad's appearance is relatively quick for Apple, which tends to stagger ads out on a longer schedule. A compressed schedule where its annual iPhone launch appeared less than three months before the end of the year may be a contributing factor. The ad also reflects colder weather and suggests Apple wanted a second ad that would be more appropriate for the holidays.

Update: Two more ads have appeared at the same time, "iCloud" and "Camera," that focus on non-Siri features for the first time.

by MacNN Staff



  1. Tjp

    Joined: Dec 1969


    Much cuter if ...

    This would have been much "cuter" if when MuscleNerd visited the Apple Campus they'd have gotten him to ask that question ...

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented