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Samsung ships 27.8m smartphones, pushes past Apple for No. 1

updated 07:50 am EDT, Fri October 28, 2011

Strategy Analyics says Samsung takes clear lead

Samsung pulled ahead of Apple by a wide margin to become the top smartphone maker during the summer, Strategy Analytics said. Getting numbers that Samsung itself wouldn't directly supply, the research firm understood Samsung had shipped 27.8 million smartphones. Apple's dip to 17.07 million units in the run-up to the iPhone 4S knocked it down to second place after briefly claiming the top this spring.

The change of ranks gave Samsung 23.8 percent of the smartphone space, where Apple dipped to 14.6 percent. Nokia's 16.8 million saw it still behind Apple by a slight margin at 14.4 percent.

Samsung's success was credited to getting "memorable" brands and "elegant" hardware. Most have attributed the recent run almost uniformly to the Galaxy S II, which has so far managed over 10 million sales since it first arrived in late April. Original Galaxy S models and budget phones like the Galaxy Ace also help, but sales of these older or cheaper models are known to be considerably smaller.

The smartphone sales were a bright spot for an otherwise downbeat quarter, where chips and displays dragged profit down. Samsung won't necessarily hold on to the top spot, as Apple has seen record iPhone launch sales and is expected to see a slingshot effect where iPhone 4S sales in the fall more than offset the summer drop. Apple is adding Sprint and KDDI to its carrier mix for the first time and is also seeing its first genuinely new phone arriving on Verizon.

by MacNN Staff



  1. tundaman

    Joined: Dec 1969


    Samsung first place in smartphones

    That's what you got confronting what Samsung "shipped" with what Apple actually sold, and also not taking into consideration the HUGE amount of people who waited to get an iPhone 4S(5). Just look for the next quarter numbers for a painful reality check.

  1. Paul Huang

    Joined: Dec 1969


    And losing money

    It will only get worse for Samsung.

  1. wrenchy

    Joined: Dec 1969


    re: Samsung first pla...

    I knew I heard that somewhere before...

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