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Condé Nast digital subs soar 268% after iPad gets Newsstand

updated 06:35 pm EDT, Tue October 25, 2011

Conde Nast credits iOS 5 to surge in reading

Condé Nast suggested on Tuesday that tablet magazines might have turned a corner with the launch of iOS 5. Since the iPad received access to Newsstand, subscriptions across titles like GQ and The New Yorker climbed 268 percent. Single issues reaped their own rewards and spiked 142 percent, the publisher said.

Executive marketing VP Monica Ray credited it to Newsstand's inherent design. Putting it on the home screen led to "focused attention" and made it easier to find and get magazines, she said. Many have also pointed to the background downloads for Newsstand apps, which cuts down on the sometimes long waits for new issues.

Other publishers have seen their own spikes after the iOS 5 update. While some owners have complained that Newsstand isn't removable from the home screens and only checks once a day, the exposure is much stronger than on Android or other platforms where magazines are either folded into the main bookstore or are still available only as regular apps.

Google's official One Pass platform, while it has a larger cut for publishers and gives them more access to private information, hasn't caught on with readers. Most of the attention outside of the iPad has instead focused on e-reader tablets such as the Nook Color and the upcoming Kindle Fire.

by MacNN Staff



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