AAPL Stock: 118.3 ( + 0.49 )

Printed from

Apple Stores to offer in-store pickup for online orders

updated 01:00 pm EDT, Mon October 24, 2011

Plans operating under 'Sherwood' codename

Apple is working to allow retail pickup of online orders, according to separate claims by MacRumors and CNET's Brian Tong. The former describes Apple's efforts as a pilot program codenamed "Sherwood," in which any product on the online store will be eligible for retail pickup. This includes everything from custom-configured Macs through to third-party accessories, and goods with special engravings or gift wrapping.

The Sherwood system will allegedly let people choose a store for pickup during the ordering process, and often get standard configurations and accessories on the same day. Other items could take several days. To claim an order, shoppers will reportedly need proof of purchase and a photo ID; one advantage, though, is that people should be able to designate one other person as eligible for pickup, saving trouble in the case of busy schedules.

As an extension of the Sherwood, Apple Stores are also expected to begin taking returns of online orders, saving Apple and customers some hassle with return shipments. Both Tong and MacRumors say, though, that retail pickups will be limited to "select" stores, at least initially.

by MacNN Staff




  1. testudo

    Joined: Dec 1969


    'bout time

    Seemed so stupid that you could 'reserve' something, but you couldn't pay for it online and just go pick it up. Then again, seems stupid that you have to 'know' to go to an iPad and hit the 'specialist' button so you can be stuck in queue so someone can come and help you. And don't get me started how the employees seem to be looking at the iPods for info more than actually making eye contact with customers...

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented