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Apple tweaks colors in iPad 2 Smart Cover lineup [u]

updated 01:10 pm EDT, Mon October 24, 2011

Leather, polyurethane options change

(Updated with other changes) Apple has made some slight changes to the Smart Cover lineup for the iPad 2, a check of the company's online store indicates. Gone is the orange polyurethane option; in its place, a new dark gray model has been added. The leather cases, meanwhile, are now described as having a "soft, color-matched" microfiber lining instead of just a soft one.

The Smart Cover has so far been a popular accessory for Apple, although sales have likely slowed down since third-party cases became widespread. The product's main significance has been as a template, demonstrating how to take advantage of the iPad 2's built-in magnets, as well as create covers that can double as stands. Today's lineup changes are probably meant to make to optimize polyurethane Smart Cover sales, and make the leather models more attractive, given a $69 pricetag.

Update: Reports point out several other changes. All covers now have color-matched lining, with the exception of the (PRODUCT) RED option. Sources say that new polyurethane models look more vibrant, and that an updated navy leather cover is "more navy" in tone.

by MacNN Staff





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