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Twitter: iOS 5 tripled our signup rate, Apple a natural fit

updated 08:40 am EDT, Tue October 18, 2011

Twitter gets big kick from iPhone integration

Twitter chief Dick Costolo said at the Web 2.0 Summit late Monday that iOS 5 had been one of the biggest helps to its adoption rate in recent memory. The signup rate for the service tripled on just the day iOS 5 went live, he said. Because it was "frictionless" for the user, it was performing better than expected, and the company was seeing much more use of its official photo uploading service.

The executive went on to characterize Apple as a logical fit for Twitter. While Google was in race with Google+ to feature-match Facebook, Twitter embraced Apple's philosophy that intentionally leaving features out led to a better focus. Its goal was to make social networking simple, Costolo explained to the San Francisco audience.

He wouldn't explain why Apple had integrated with Twitter but not Facebook, which many have taken as the result of a temporary fight between Apple and Facebook over privacy. "You'll have to ask them," he said.

Twitter is increasingly depending on mobile for its success and could chart some of its growth to it. The company grew from 100 million updates every day at the start of the 2011 to 250 million today and has seen mobile grow 40 percent every quarter. iOS was key by introducing those who weren't aware of the apps, but it also depended on getting even to basic feature phones, which might not work if the service got too complex.

"We think that we can be on two billion devices around the world, and reach every person on the planet," Costolo said, "and the way to do that is through simplifying."

by MacNN Staff



  1. Geoduck

    Joined: Dec 1969


    Please explain

    Note I'm not being a troll here. I really want an answer

    I just don't get Twitter. I tried it a couple of years ago and found it full of tweets about uninteresting trivial things. After a month I stopped even checking the account. Yet it seems to be hugely popular.WHY. Have they added new features that make it more than a digital bathroom wall? Did they add a way to say something deeper than 140 characters allows? Now it's integrated into my iOS devices. To what purpose? I keep hearing all these people raving about how great Twitter is and how it was one of the engines of the Arib Spring but I just don't understand. What do you do with it?

  1. qazwart

    Joined: Dec 1969



    It all depends whom you're following. I follow maybe a dozen or two people: Mostly people who don't believe they have to tweet every time they go to the bathroom. These are friends and maybe performers whom I want to see if they announce they're performing in my area. I get a few dozen tweets per day, but ignore most of them.

    A perfect example of someone using Twitter successfully is David Pogue. When Pogue needs information, he tweets his millions of followers and gets almost immediate reply. He also uses Twitter to get extras for his videos.

    There are Twitter "secrets" such as hashtags. For example, when the revolution in Libya and Egypt took place, people used a hash tag like #egyptrevolution. By searching for this hashtag, one could read all the messages that the protesters were sending out. For example, there might be a tweet that someone saw a police convoy heading to your area.

    The main thing is not to get overwhelmed by tweets. Just because you see get a bunch of tweets doesn't mean you have to give most more than a passing glance.

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