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Study: tablet shipments up 35.5%, 215K Kindle Fires 1st week

updated 07:35 am EDT, Fri October 14, 2011

WitsView points to seven-inch tablet boom

Tablet screen shipments spiked 35.5 percent in September in the wake of a seven-inch tablet boom, researchers at WitsView said in a new study. About 9.57 million of their panels shipped just in September, 1.82 million of which were for the smaller devices. The Amazon Kindle Fire, ASUS Eee Pad MeMo, the HTC Flyer, and possibly a new Nook Color were all adding to the tally.

The firm believed that Amazon had taken 215,000 pre-orders of the Kindle Fire in its first week, which was strong for most companies in the tablet space but still well behind Apple.

WitsView wasn't as clear on other screen sizes, although 10-inch tablets dominate the field. The iPad has roughly two thirds of the market for all tablets and would have an even higher share just among those with similar dimensions.

It remains to be seen how well the field will react to the new wave of seven-inch tablets. Models intentionally focused on e-reading, like the Kindle Fire and Nook Color, have typically done relatively well. When trying to compete with Apple or the broader market, though, they have often floundered. RIM shipped just 200,000 BlackBerry PlayBooks in its spring quarter, prompting emergency price cuts of $200 across most of its partners.

by MacNN Staff



  1. facebook_Robert

    Via Facebook

    Joined: Oct 2011


    told you so

    Android tablet makers have been making one collosal mistake after the other. First you had to get a tablet on contract with a separate monthly fee for 3g service for 2 years - GONG.

    Then they tried to make it look like Apple instead of distinguishing the product - GONG

    Then they got the pricing wrong - GONG

    It was one colossal s**** up after the next for an entire year - and then we had all these excuses, well people just don't want tablets, they just don't want 7", they just don't want - blah, blah, blah.

    LOL I mean its exactly like when Microsoft first introduced tablets to the public, and they didn't sell - and the experts keep saying well, the public just doesn't want tablets.

    All the public wants - is that you do the product RIGHT. That's what apple proved. it doesn't have to be 10" it doesn't have to cost exactly $499 - but it has to be compelling.

    With android that means $299 or less, 7" in size, super thin - fast enough. And don't tell me you can't do it, because I'm talking about removing a keyboard from a netbook for goodness sakes - just make it thin with good battery life.

    OK - end of rant. Glad to see Amazon finally showed these clueless gaggle of android hardware companies what they needed to do.

  1. iphonerulez

    Joined: Dec 1969


    215,000 Kindle Fire pre-orders

    made Amazon stock jump almost 5%. WTF! Those Fire tablets are $199 and Amazon is probably losing money on each tablet sold. Apple is in the wrong business.

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