toggle

AAPL Stock: 122.83 ( + 0.06 )

Printed from http://www.macnn.com

Sony Ericsson breaks even, to go all-smartphone in 2012

updated 06:15 am EDT, Fri October 14, 2011

Sony Ericsson to drop basic feature phones by 2012

Sony Ericsson on Friday bounced back from its spring loss with much better results and a new strategy. The company returned from its earlier loss to a rare break-even performance and also saw the average price of a phone surge $10 to $166. Over 80 percent of its sales were now smartphones, and it now planned for its entire line to be smartphones sometime during 2012.

Sales themselves were also recovering quickly. It grew from 7.6 million phones just this spring to 9.5 million in the summer. The company didn't assign any specific credit to the rise beyond smartphones as a whole. It may have been helped by the Xperia Play, which gave Sony Ericsson a rare carrier-attached smartphone in the US through AT&T and Verizon. The Xperia arc has been the company's other key flagship and sells worldwide, although it's only available unlocked in the US.

Sony Ericsson is considered distant in Android market share to heavyweights such as HTC and Samsung, but its new results suggest the company may be returning to strength after years of decline. CEO Bert Nordberg admitted recently that his company didn't take the iPhone seriously enough and kept making basic feature phones instead of reprioritizing itself. Moving to Android almost single-handedly saved the company by giving it high-profile phones while letting it drop its failed Symbian and Windows Phone attempts.

No mention was made of rumors of Sony buying out Ericsson's stake in the joint venture. The shift, if true, would see Sony aiming for a more iPhone-like model where it has more control over integrating hardware and software into a larger ecosystem.






by MacNN Staff

toggle

Comments

  1. tonton

    Joined: Dec 1969

    +3

    Sad day.

    I've been using Sony Ericsson feature phones for years, and my J10 Elm is the best phone I've ever had. I don't really want to be forced into using a smartphone, but there's no way in h*** I'll use Samsung, LG, Nokia or Moto. I guess it's finally time to give up on the dumbphone idea and get an iPhone.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

15-inch MacBook Pro with Force Touch

Apple's 15-inch Retina MacBook Pro continues to be a popular notebook with professional users and prosumers looking for the ultimate ...

Typo keyboard for iPad

Following numerous legal shenanigans between Typo -- a company founded in part by Ryan Seacrest -- and the clear object of his physica ...

Entry-level 27-inch Retina iMac

The 27-inch Apple iMac with 5K Retina display is already one of the best value-for-money Macs that Apple has ever released. It was som ...

toggle

Most Commented