updated 09:25 am EDT, Fri October 7, 2011
iPhones, iPads getting brunt of supplier focus
iPods are expected to account for only 7 percent of Apple's 2011 revenue, sources with Taiwanese component suppliers claim. The amount is small enough that firms in the iPod supply chain are allegedly shifting focus away to iPhones and iPads. Current orders for iPod parts are described as being "much weaker" than in past years.
Impacted companies are said to include Foxconn, Pegatron, Genius Electronic Optical, Primax Electronics, Quanta Computer, and Inventec Appliance. The diminished orders are likely a result of two factors. The first is an almost unaltered iPod lineup, requiring no radically different parts and offering little reason for shoppers to upgrade. iPods as a whole, however, have been falling out of fashion, with more people preferring to have multi-purpose smartphones or tablets.