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iPods may account for just 7 percent of 2011 Apple revenue

updated 09:25 am EDT, Fri October 7, 2011

iPhones, iPads getting brunt of supplier focus

iPods are expected to account for only 7 percent of Apple's 2011 revenue, sources with Taiwanese component suppliers claim. The amount is small enough that firms in the iPod supply chain are allegedly shifting focus away to iPhones and iPads. Current orders for iPod parts are described as being "much weaker" than in past years.

Impacted companies are said to include Foxconn, Pegatron, Genius Electronic Optical, Primax Electronics, Quanta Computer, and Inventec Appliance. The diminished orders are likely a result of two factors. The first is an almost unaltered iPod lineup, requiring no radically different parts and offering little reason for shoppers to upgrade. iPods as a whole, however, have been falling out of fashion, with more people preferring to have multi-purpose smartphones or tablets.

by MacNN Staff



  1. Eldernorm

    Joined: Dec 1969


    Another Anal........yst comment?

    All iPads and iPhones contain an iPod. Lets get that understood up front. So, yes many people will just buy the phone vs a phone and an iPod..... But if you are going jogging and do not want to take your phone, an iPod is perfect.

    Sales will drop to a point where they make sense. But let us understand this...... iPods still make up 70% of world wide mp3 player sales............ its a smaller boat but Apple still owns it.

    Just a thought,

  1. tpmchugh

    Joined: Dec 1969


    "Just 7%"

    "Just 7%" of an estimated 28 billion dollars in 2011 earnings is not chump change...

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