Apple retrofits Covent Garden store to handle iPhone event
updated 11:45 am EDT, Tue October 4, 2011
Rumor has new demo iPhones on hand for media
Apple has essentially gutted its Covent Garden store in London, England to handle the European telecast of today's iPhone event, photos from The Next Web reveal. Much of the showfloor has been emptied out, the exceptions being one or two tables. Special curtains have been put in place, and a large screen has been installed to relay the broadcast via a satellite van stationed outside.
The Covent Garden gathering is meant exclusively for journalists and will host the only live video of today's event, since no webcast is being offered, in contrast with some other Apple product introductions. The company is in fact keeping today's presentation unusually low-key, going so far as to host it at its Cupertino campus rather than in a normal, more media-friendly location in downtown San Francisco. The indication may be that Apple is only planning a minor iPhone upgrade this year, saving its efforts for next year's anticipated LTE model(s). Rumors suggest that Apple has demo iPhones on hand at Covent Garden.
