Parallels expanding video sales

Apple will finally bring the Apple TV to seven more European countries on Tuesday, a MacRumors report says. The company has allegedly informed resellers of the plan, which should specifically see the set-top come to Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden. In Finland, at least, pricing is expected to be €119, or about $160. In the US the hardware sells for just $99 before tax.

The news is an expected development, given accounts saying that movie rentals and purchases are already opening up in most or all of the nations mentioned. Without access to the iTunes Store, an unmodified Apple TV would have little use outside of North America, supporting only the likes of YouTube, Vimeo, AirPlay and iTunes streaming. Hosted subscription services such as Netflix only operate in the US and Canada.

by MacNN Staff