AAPL Stock: 117.81 ( -0.22 )

Printed from

Adobe conference announcement coincides with Apple's

updated 09:00 pm EDT, Fri September 30, 2011

Adobe will stream their presentation free

Either by sheer coincidence or simple bad planning, Adobe -- about to kick off its annual Adobe Max developer conference -- has scheduled an announcement from the company on Tuesday, October 4th at 10 a.m. Pacific time, exactly the same date and time that Apple will be making its highly-anticipated iPhone (and perhaps more) announcements at the company's town hall stage in Cupertino. Adobe has said even less than Apple about the nature of its announcement.

Reporters from The New York Times were unable to pin down which company selected the date and time first, but Adobe Max is a week-long conference that Adobe has put on before. The keynote is described on the event's website as being an exploration of "the best solutions for delivering highly expressive and usable experiences, both in the browser and as apps" and will be presented by Adobe CTO Kevin Lynch.

The coincidence is an accidental reminder of the tensions between the companies that erupted in 2007 over Apple's refusal to include Adobe's Flash technology on iOS devices. Four years later, Flash on mobile devices that support it is still seen as a mediocre experience compared to the desktop versions, largely vindicating Apple's criticisms -- levelled personally by then-CEO Steve Jobs in a open letter called "Thoughts on Flash" -- that mobile Flash was too resource-hungry, diminished the overall experience and stability of other functions, and could largely be replaced by the more limited but promising (and efficient) HTML5.

Over time, Adobe stopped firing salvos of criticism back at Apple and embraced (to some extent) HTML5, incorporating it into its ">Adobe CS suite and creating developer tools to further extend the standard, even though they compete with Adobe's own Flash tools. The desktop version of Flash also became somewhat less resource-hungry, now opting to offload some of the processing onto graphics cards in newer PC and Mac models.

Given the lack of specifics on Adobe's part for its new announcement, however, it's a safe bet that the bulk of technology reports who may have to choose which event to attend in person will be in Cupertino rather than Los Angeles. Luckily, they don't have to choose -- Adobe's stream of the keynote is also available for non-Flash platforms such as iOS, a fact specifically mentioned on the company's event page. [via The New York Times]

by MacNN Staff



  1. Paul Huang

    Joined: Dec 1969


    Max is not about Macs

    I am sure it's not much, judging by the molasses-like behavior of most Adobe products of late.

  1. rvhernandez

    Joined: Dec 1969


    CS 6.5!

    They're skipping CS6 to bring you all the bugs of CS4, 5, 5.5 in an exciting new 6.5 release. Only $899 to upgrade from CS5.5! It's a bargain at double the price! Not to mention all the apps are now web based Air apps!

    You realize, this is my nightmare. Poorly implemented, buggy, Air based CS apps. I dread the day this happens.

  1. slapppy

    Joined: Dec 1969


    Not worth it

    Nothing more than more bloated overpriced stupid unintuitive UI!

  1. Paul Huang

    Joined: Dec 1969


    Trying to be ambiguous and 'top secret' on stuff t

    Is not a good way to create excitement.

  1. SierraDragon

    Joined: Dec 1969


    Adobe Disappoints

    I am a very long term Adobe user and consider myself screwed. I own the CS 5.5 Master Collection at huge cost, and after buying every version of GoLive - then forced to Dreamweaver - now I find that "Muse" is the new scam for web design: read, pay Adobe more money, the Master Collection is not enough. This "new announcement" will no doubt be a way to scam more money out of long term users like me.

    The good news is that 98% of my work is accomplished in other apps like Aperture now. Hopefully 5.5 will be my last-ever Adobe upgrade.

  1. Paul Huang

    Joined: Dec 1969


    CS3 Master Collection was my last paid version

    I have been getting CS4 and CS5 from the back of the truck. Not worth it.

  1. facebook_Justin

    Via Facebook

    Joined: Oct 2011


    comment title

    Wonder how many hundreds and thousands Adobe Max will cost. I'm sure it will fit right in there with the overpriced Adobe CS suite with some absurd price (then of course Adobe will wonder why piracy rates are so high).

  1. Foxypaco

    Joined: Dec 1969



    It seems all Adobe does is update their software to make it compatible with the newer computer hardware that comes out.

  1. azrich

    Joined: Dec 1969


    Where is ...

    the FREE MARKET when you need it? How is it possible that there isn't a viable alternative to these tools? I know there's GIMP and some others, but market forces should demand more options, right?

    Let me be the first to hope the put Max on the iPad.... Adobe Max-i-Pad edition.

    Sorry about that.

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented