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Amazon Kindle Fire may be 'stopgap' before big 2012 model

updated 02:55 pm EDT, Tue September 27, 2011

Amazon Kindle Fire may be poor interim model

Amazon's Kimdle Fire tablet might be a knowingly sub-par device meant to have a Nook Color competitor on shelves before its real iteration arrives. After reportedly bypassing its own Lab 126 hardware team, the company reportedly had to make a number of sacrifices that led to a "pretty poor" Android tablet that was just a "stopgap" for the holidays, gdgt co-founder Ryan Block understood. With the BlackBerry PlayBook from Amazon's manufacturing partner Quanta as the template, the project ran into trouble and hand to use a slower chip, among other limits.

The real highlight for Amazon will instead be the second-generation or possible complimentary model would be the real focus, according to a follow-up. It would be shipping as soon as early 2012 and wouldn't just be based off of another company's template.

Details of the new model weren't given, but if they line up with talk of the Coyote and Hollywood leaks, may be a much more powerful design. It could have a larger 10-inch screen and a quad-core processor, possibly NVIDIA's Tegra 3, and more directly challenge the iPad and other tablets.

Amazon is rumored to have millions of Kindle Fire units in production the 2011 launch but could face significant problems if its quality and marketing devotion reflect a lack of interest.

by MacNN Staff



  1. Foe Hammer

    Joined: Dec 1969


    So Let's Release ...

    ... a "stopgap" (i.e., flopcrap) version in time for the holidays, then after all the suckers buy that, release the one we hope everyone will really want - and that we really want to sell everybody.

    I still see plenty of original iPads in use everywhere. Original Kindles? Not anywhere close.

  1. Makosuke

    Joined: Dec 1969


    Too Early To Say

    It's a little early to be bashing a product that hasn't even been officially announced yet.

    That said, if this report is true and Amazon is releasing a substandard stopgap--rather than just a regular "let's get a decent product out now while we're working on the next generation" type of stopgap, which basically EVERYTHING in the tech industry is--then it's a horrible idea. It's called market poisoning, and it almost never works in your favor in the long run--you spend more time and money digging yourself out of the bad reputation than you made in the short term.

  1. facebook_Jason

    Via Facebook

    Joined: Sep 2011



    the Kimdle.

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