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Flipboard adds Harvard Business Review, GigaOm to content

updated 11:10 pm EDT, Fri September 23, 2011

Continues string of curated additions

Flipboard, the popular news and feature aggregator for the iPad that turns content from blogs, websites, tweets and Facebook links into a magazine-style layout, has recently announced that it has added Harvard Business Review and GigaOm to its stable of content contributors. The two new acquisitions, announced today on the company's Twitter feed and blog, continue a string of recent additions that include architecture publication Dwell, photography site Fotopedia and news organization Al Jazeera (English).

Also added in September were The Daily Beast and The Atlantic magazine, showcasing the contrast in providers -- the Daily Beast is a three-year-old internet "newspaper" style blog, whereas the Atlantic is a well-established print magazine that has been active for 154 years and commands a devoted following. A new reader-created section, called "Minimalism" and focused on simple living and basic design, also debuted.

The free app, which started off by focusing on links to content posting in the Facebook and Twitter feeds of friends of the reader, has steadily expanded its range of "curated" content and now uses brand advertising to support its agreements with content providers, who receive a portion of the revenues the company generates. The software's ability to generate highly-readable layouts from the text and illustrations, photos or video of various websites has made the app popular with readers.

The company has voiced hopes to start carrying TV shows, movies and even full books within the app in the future, as well as offering an iPhone app.

















by MacNN Staff

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    whoaaa looks like full steams logo

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