updated 04:20 pm EDT, Thu September 22, 2011
Roku, Disney team up on short videos
Roku has added some Disney-made short video segments to its online lineup, ZatzNotFunny learned. The on-demand mix includes entertainment and advertisement clips or promos for Disney's feature-length movies and is free to users. The content numbers in the hundreds thus far, but is said to expand in the months to come.
Other than content, Disney has plans to bring new features to the platform, but is keeping mum on what exactly these will be. Gaming, a feature Roku already supports, may prove to be a key incentive.
Roku also stated Disney will bring similar content to other, similar devices and services, though Roku has the distinction of being one of the first.