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Nikon behind "The Big Hands" marketing campaign?

updated 03:50 pm EDT, Tue September 20, 2011

Sculptures to appear in European cities

Nikon appears to be the company behind a marketing campaign labeled "The Big Hands." Individuals in Europe have begun receiving postcards referencing The Big Hands and showing people holding their hands as if they are taking a picture with a camera, however the camera itself is absent from the images.

The postcards do not explicitly tie Nokia to the campaign, though there is one reference to a Twitter post that asks "Nikon possibly announcing a new product?"

The marketing materials suggest the ad agency is preparing to place gigantic models if the miming hands in global cities such as London, Paris, Zurich, Stockholm, Milan, Warsaw, Berlin and Moscow.

Further details are expected to emerge in the coming weeks. [via NikonRumors]

by MacNN Staff



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