toggle

AAPL Stock: 112.09 ( -0.83 )

Printed from http://www.macnn.com

Apple unwraps massive Hong Kong store early

updated 11:15 pm EDT, Tue September 20, 2011

Apple shows Hong Kong IFC store early

Apple on Wednesday took the covers from its Hong Kong flagship store a few days ahead of its September 24 opening. Early shots of the inside supplied to 9to5 have shown one of Apple's most elaborate arrangements to date, with the second floor mostly bisected by the signature glass spiral staircase and elevator. Both the outside and the top inside of the store are plated in glass with just the bottom mostly sealed up by steel, wide doorways, and ads.

The location, in the IFC Center at the heart of the city, isn't Apple's largest but is potentially one of its most expensive to run, operating out of one of the most expensive retail properties in the world. As the first Hong Kong store, however, it promises to be crucial for Apple by catering to the heart of one of its fastest growing regions. Southeast Asian revenue has grown six times larger in the past year for Apple, and Hong Kong's growing wealth among its richer citizens is only expected to help.

A retail appearance coincides with the availability of the 3G iPad 2 in China and is arriving a few weeks before the expected launch of the iPhone 5 in at least some countries. Along with satisfying a city that frequently turns to the gray market, the store could help dampen the effect of Android in the area as local firms like Huawei and ZTE try to scoop up the low end smartphone space.

Talk has surfaced even before the opening of the IFC store of a larger second store, at Hysan Place, opening sometime in 2012.






by MacNN Staff

toggle

Comments

  1. iphonerulez

    Joined: Dec 1969

    +6

    The new Microsoft retail

    store is supposed to open a few blocks down from that location in late 2012 as soon as the Windows 8 tablet is to be announced.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

ZTE Spro 2 Smart Projector

Home theaters are becoming more and more accessible these days, but maybe you've been a bit wary about buying a home projector. And h ...

MSI Geforce GTX 970 100ME

When Nvidia announced a new line of video cards in September 2014, many people thought things would continue to be business as usual i ...

Wren V5US Wireless Sound System

If you're a music fanatic, chances are you are, by extension, a bit fanatical about what you listen to your music on. If you're like ...

toggle

Most Commented