AAPL Stock: 118.03 ( -0.85 )

Printed from

Apple unwraps massive Hong Kong store early

updated 11:15 pm EDT, Tue September 20, 2011

Apple shows Hong Kong IFC store early

Apple on Wednesday took the covers from its Hong Kong flagship store a few days ahead of its September 24 opening. Early shots of the inside supplied to 9to5 have shown one of Apple's most elaborate arrangements to date, with the second floor mostly bisected by the signature glass spiral staircase and elevator. Both the outside and the top inside of the store are plated in glass with just the bottom mostly sealed up by steel, wide doorways, and ads.

The location, in the IFC Center at the heart of the city, isn't Apple's largest but is potentially one of its most expensive to run, operating out of one of the most expensive retail properties in the world. As the first Hong Kong store, however, it promises to be crucial for Apple by catering to the heart of one of its fastest growing regions. Southeast Asian revenue has grown six times larger in the past year for Apple, and Hong Kong's growing wealth among its richer citizens is only expected to help.

A retail appearance coincides with the availability of the 3G iPad 2 in China and is arriving a few weeks before the expected launch of the iPhone 5 in at least some countries. Along with satisfying a city that frequently turns to the gray market, the store could help dampen the effect of Android in the area as local firms like Huawei and ZTE try to scoop up the low end smartphone space.

Talk has surfaced even before the opening of the IFC store of a larger second store, at Hysan Place, opening sometime in 2012.

by MacNN Staff



  1. iphonerulez

    Joined: Dec 1969


    The new Microsoft retail

    store is supposed to open a few blocks down from that location in late 2012 as soon as the Windows 8 tablet is to be announced.

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented