updated 10:25 am EDT, Mon September 19, 2011
Reduces dependence on resellers
Apple has expanded the reach of its online store to four more countries. Of the group, all but one are European, including Poland, Hungary and the Czech Republic. The sole exception is the United Arab Emirates. For each country, welcome graphics have been edited to reflect colors of the national flag.
The expansion should offer several perks in the newly-covered territories. In the absence of an official online store shoppers are typically forced to go through resellers, who without a local Apple presence may often charge higher prices. It should also mean direct support and returns through Apple, and possibly better stock, since the company favors official outlets over third parties.