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RIM BlackBerry shipments sink to 10.6m, just 200K PlayBooks

updated 04:50 pm EDT, Thu September 15, 2011

RIM falls under BlackBerry, PlayBook targets

RIM faced bleak results for its summer quarter on Thursday with lower device shipments and much lower finances. The company ran below its own BlackBerry targets and delivered just 10.6 million of the phones, half as many as Apple shipped iPhones in the spring. PlayBook shipments not only didn't increase but sank significantly, down to just 200,000 for the quarter.

The company's net profit fell steeply versus a year ago, from $797 million in summer 2010 to just $329 million. Revenue from services reached $1 billion for the first time, but the overall revenue was down 10 percent to $4.2 billion.

RIM co-CEO Jim Balsillie largely sidestepped concerns and explained the low phone shipments as the result of "lower than expected demand" for the outgoing BlackBerry 6 hardware, instead pinning hopes on BlackBerry 7 hardware like the Bold 9900 and Curve 9360. The company was more optimistic about the future and saw itself back up to 13.5 million to 14.5 million BlackBerrys in the fall.

No explanation was given for the calamitous PlayBook shipments, although the decision to rush the tablet without native e-mail or calendars, its high price for a smaller screen, and delays in getting the promised software out to users.

At 200,000 units, RIM is now dwarfed by most Android tablet makers and will have shipped one tablet for every 23 iPads that Apple sold, and possibly an even smaller ratio with expected spikes in iPad sales during the summer. HP will also have shipped more TouchPads in its $100 clearance sale despite having formally exited the business.

by MacNN Staff



  1. Makosuke

    Joined: Dec 1969



    That's got to hurt on the Playbook shipments, although it backs up reports of abysmal sales (rightfully so, given how hamstrung the tablet is in terms of email).

    Ironically, the fact that those are "shipped" numbers could indicate that sales haven't declined at all--it's entirely possible that RIM shipped 400K tablets last quarter, but only 200K sold, and added 200K units to the channel this quarter, of which 300K sold. Not saying that's likely, but it's possible.

    Aside: I accidentally typo'd "RIP" for "RIM" a second ago.

  1. iphonerulez

    Joined: Dec 1969


    If I remember correctly, I think

    at the last quarters earnings announcement, someone from Apple said that the number of iPhones will exceed whatever RIM sells and Apple's iPhone will stay in the lead from that point on. Whoever said that hit the nail on the head. It appears that RIM's smartphone sales are really dropping while iPhone sales are just picking up steam.

    As far as the PlayBook is concerned, it never stood a chance. All RIM can do now is drop the price drastically just to get some of their money back. I'm sure there will be plenty of techies looking for a bargain tablet to go along with their HP Touchpads. Again they'll be hoping that the PlayBook will somehow run Android apps along with the chance of the Touchpad running Android apps. What is it with these people wanting Android apps? I guess because they're free or something.

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