AAPL Stock: 109.5 ( -1.28 )

Printed from

Nintendo: smartphone games 'not under consideration'

updated 07:20 pm EDT, Thu September 15, 2011

Executive dismisses other mobile platforms

Nintendo CEO Satoru Iwata has reportedly reiterated the gaming company's stance regarding development for smartphone platforms. In an interview (sub. required) with the Japanese outlet Nikkei, the executive claimed the thought of releasing games for smartphones is "absolutely not under consideration."

"If we [developed games for smartphones], Nintendo would cease to be Nintendo," Iwata added. "Having a hardware development team in-house is a major strength. It's the duty of management to make use of those strengths. It's probably the correct decision in the sense that the moment we started to release games on smartphones we'd make profits. However, I believe my responsibility is not to short-term profits, but to Nintendo's mid- and long-term competitive strength."

Iwata earlier this year criticized smartphone platforms for devaluing games, as the majority of iOS and Android titles are either free or significantly cheaper than games for Nintendo's handhelds. Many investors, observing a negative impact on Nintendo sales as a result of smartphone popularity, have pushed the gaming company to change its position and engage the new markets.

Despite early struggles with the 3DS launch, Iwata argues that Nintendo still has a positive outlook for the traditional business model ahead of the holiday shopping season. The executive admits, however, that such a model may not maintain its current market share in the long run. [via Andriasang]

by MacNN Staff



  1. lamewing

    Joined: Dec 1969


    I hope it works out

    But...with the so so sales of the 3DS and very early potential hardware update...just to stay relevant, not to mention the PS Vita nipping at its heels. I simply don't know.

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Polk Hinge Wireless headphones

Polk, a company well-established in the audio market, recently released a new set of headphones aimed at the lifestyle market. The Hin ...

Blue Yeti Studio

Despite being very familiar with Blue Microphones' lower-end products -- we've long recommended the company's Snowball line of mics ...

ZTE Spro 2 Smart Projector

Home theaters are becoming more and more accessible these days, but maybe you've been a bit wary about buying a home projector. And h ...


Most Commented