toggle

AAPL Stock: 124.43 ( -1.94 )

Printed from http://www.macnn.com

Apple registers iBookstore Twitter feed

updated 04:50 pm EDT, Wed September 14, 2011

Steps up e-book marketing efforts

Apple today launched an official iBookstore Twitter feed. The page promises information about "new releases, exclusive book offers, and more," and is currently up to four posts. Two of these push the Erin Morgenstern book The Night Circus, which is also this week's Pick of the Week sample giveaway at Starbucks.

The iBookstore feed is a relative latecomer, arriving well after other Apple streams for the App Store and the rest of iTunes. The company has typically devoted less effort to marketing the iBookstore though, only mentioning it briefly in recent keynotes and TV ads. Despite being an official app, iBooks is also just an optional download for iOS devices. Its status may be linked to sales, since iBookstore revenues are still believed to be well below those for Amazon's Kindle e-books.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Advertisement

Recent Reviews

Griffin Twenty

A few years ago Griffin launched the original Twenty, a small digital amp that used an AirPort Express to turn any set of passive spea ...

Seagate Wireless

It seems like no matter how much internal storage is included today's mobile devices, we, as users, will always find a way to fill th ...

Brother HL-L8250CDN Color Laser Printer

When it comes to selecting a printer, the process is not exactly something most people put a lot of thought into. Printers are often t ...

toggle

Most Commented