toggle

AAPL Stock: 111.78 ( -0.87 )

Printed from http://www.macnn.com

Apple registers iBookstore Twitter feed

updated 04:50 pm EDT, Wed September 14, 2011

Steps up e-book marketing efforts

Apple today launched an official iBookstore Twitter feed. The page promises information about "new releases, exclusive book offers, and more," and is currently up to four posts. Two of these push the Erin Morgenstern book The Night Circus, which is also this week's Pick of the Week sample giveaway at Starbucks.

The iBookstore feed is a relative latecomer, arriving well after other Apple streams for the App Store and the rest of iTunes. The company has typically devoted less effort to marketing the iBookstore though, only mentioning it briefly in recent keynotes and TV ads. Despite being an official app, iBooks is also just an optional download for iOS devices. Its status may be linked to sales, since iBookstore revenues are still believed to be well below those for Amazon's Kindle e-books.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Dell AD211 Bluetooth speaker

For all of the high-priced, over-engineered Bluetooth speakers in the electronics market, there is still room for mass-market solution ...

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lackin ...

toggle

Most Commented