updated 04:50 pm EDT, Wed September 14, 2011
Steps up e-book marketing efforts
Apple today launched an official iBookstore Twitter feed. The page promises information about "new releases, exclusive book offers, and more," and is currently up to four posts. Two of these push the Erin Morgenstern book The Night Circus, which is also this week's Pick of the Week sample giveaway at Starbucks.
The iBookstore feed is a relative latecomer, arriving well after other Apple streams for the App Store and the rest of iTunes. The company has typically devoted less effort to marketing the iBookstore though, only mentioning it briefly in recent keynotes and TV ads. Despite being an official app, iBooks is also just an optional download for iOS devices. Its status may be linked to sales, since iBookstore revenues are still believed to be well below those for Amazon's Kindle e-books.