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HTC: we're not out to kill the iPhone

updated 10:55 pm EDT, Mon September 12, 2011

HTC exec says no need to clash with iPhone

HTC's American president Martin Fichter touched on his earlier interview with a rare follow-up elaborating on his position. He claimed that he not only didn't see HTC setting out to make an "iPhone killer" but that he actively discouraged the idea in the office. The goal was not to replace Apple but to target those people who didn't fit in Apple's world.

"I've heard the term iPhone killer a lot of times, outside of my company and inside my company," Fichter told Geekwire. "Whenever I hear it in meeting rooms inside HTC, I caution people and say: 'Hey, look, there is a market there for the iPhone.' I don't think we want to kill the iPhone because it is geared to a certain amount of people who like things in a certain way, and we do something different."

Among the examples was HTC's Watch movie service, which took a different approach than iTunes for getting movies. Most also point to HTC's Sense UI having its own distinct look even relative to Android.

While Fichter might not represent his whole company, the attitude is a contrast to other smartphone developers, many of whom are often bent on making more direct comparisons to the iPhone. Much of Samsung's recent trouble has been blamed on its going beyond standard Android design to more closely resemble the iPhone with hardware and software like that in the Galaxy S II. HTC's patent disputes with Apple have focused on patents relating to Android itself, not to HTC's custom hardware or software design.

HTC is considerably smaller than Apple. As one of the fastest-growing smartphone makers, though, it has succeeded through its ability to cater both to low-end or first-time smartphone buyers through a phone like the Wildfire S as well as the high end that defines the US and Europe, such as in the dual-core Sensation. The company also just recently dipped into tablets through the Flyer (Evo View 4G) and Jetstream, and it remains one of the most loyal supporters of Windows Phone through the Radar and Titan.

by MacNN Staff



  1. DaJoNel

    Joined: Dec 1969



    I'll give respect where respect is due, but he's still low in my opinion for his teenager phone argument.

  1. Paul Huang

    Joined: Dec 1969


    scraping up the crumb

    In other words, let Apple finish the mean and HTC will move in to suck up the crumb.

  1. Bobfozz

    Joined: Dec 1969


    after the fact Spin Doctor

    What will he say next week?

  1. perthdave

    Joined: Dec 1969


    He's talking out of his SfiNchter

  1. Makosuke

    Joined: Dec 1969


    Good Plan

    For HTC's sake, it's a good thing that's not their plan!

    Pithy jabs aside, that's actually a reasonable way to approach the market--"We're not trying to beat them at that game, just go for another market segment." Which is totally reasonable, and actually to be applauded--variety is good.

    Of course, given that that comment was a follow-up to a completely bone-headed, nearsighted, and generally clueless assertion about the iPhone, it rings rather hollow. Sounding perfectly reasonable after saying something really stupid doesn't quite cut it.

    But at least he's sounding more sane than Acer and Asus execs recently.

  1. bazaarsoft

    Joined: Dec 1969


    "I don’t think we want to kill the iPhone"

    As if. Unfounded arrogance seems to be a failing of all you guys. Your board may buy it, but your companies certainly haven't proven it in the iPhone competiton market.

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