updated 10:55 am EDT, Thu September 8, 2011
Claims big sales boost from Final Cut refugees
Adobe today announced upgrades to two of its behind-the-scenes Flash components, used by content publishers rather the public. The first, Flash Media Server, has been updated to v4.5, gaining adaptive bitrate streams viewable by both iOS and Flash-equipped platforms. Content protection has been integrated into the software; this includes on-demand stream packaging, meaning that preparation and protection of video can be done on the fly, for different platforms and with less storage space.
Flash Access 3.0 handles secure delivery and monetization of video. New to the software is bedrock support for Android phones and tablets, along with "other mobile devices;" this will be dependent, however, on the forthcoming releases of Flash Player 11 and AIR 3. Adobe has likewise implemented early compatibility with UltraViolet, the movie industry's DRM locker system due this fall.
The company says it has seen increased momentum in its professional lineup, including some fallout from Final Cut Pro X, Apple's recently-launched editing suite, which has received mixed reviews. Demand for the Production Premium version of Adobe's Creative Suite has grown 22 percent year-over-year, and 45 percent on Macs, according to Adobe's Jim Guerard in a video from June.
The increase may have aided, however, by a 50 percent "switcher" discount on the software designed to entice Final Cut Pro users.