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Saks 5th Avenue creates Apple-centric window display

updated 03:15 am EDT, Thu September 8, 2011

Cinema Displays, iPad 2s used for video mosaics

As part of a special window display created for Fashion's Night Out, the New York-based department store Saks and Stylelist.com created an video display at the company's flagship 5th Avenue store, The Loop reports. The store partnered with Gin Lane Media to create a center window display using 64 iPad 2s to display a mosaic video pattern, along with two side windows which employed nine stacked 27-inch Cinema Displays in each window to show different mosaic video.

The displays will alternate between fashion imagery, tweets from around the world, streaming content and user-submitted photos. The mosaic video is accomplished using a custom app created by Gin Lane with local networking used to control transitions and content on each of the three windows. [via The Loop]









by MacNN Staff

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  1. malax

    Joined: Dec 1969

    +2

    Cool

    I can't see Apple getting any "credit" for this, but it's interesting that people are starting to deploy iPads for mundane things like this. It's rather like that fact that things like ATMs and hotel information signs ("Session A in Ballroom 3 at 9:00" etc.) tend to be PCs running Windows. It seems like overkill, but it keeps the development costs much lower.

    Having said that, I expect this "market" to be taken over by whatever tablets are the cheapest over time (presumably running something like Android).

  1. Jeronimo2000

    Joined: Dec 1969

    +2

    Yes, but.

    While I like the fact they used the (undoubtedly lovely) Cinema Displays for this project, I question whether these displays were the right choice. Apple Fanboyism aside, the thick black border around the display makes the Cinema Display (and the iPad too) rather unsuitable for creating a mosaic image. Plenty of other display makers around who make monitors with nice, slim bezels (but no Apple logo, I give you that).

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