toggle

AAPL Stock: 112.76 ( -0.53 )

Printed from http://www.macnn.com

Google drops AdMob from mobile web ads

updated 12:00 am EDT, Sun September 4, 2011

AdMob now limited to mobile apps only

Google made a major policy change for its mobile ad unit AdMob late Friday with plans to take it away from the mobile web. Citing confusion and overlap, it now plans to limit AdMob to native mobile apps on Android, iPhones, iPads, and other phone or tablet platforms. AdSense, its original ad system, would be used for web ads on phones and tablets.

Support for AdMob on the web would go away first for basic WAP-based pages on September 30. Smartphone-grade ads would survive for "a little longer" but was getting advance warning all the same, product management lead Clay Bavor said.

The transition marks an end to a significant portion of AdMob's work. Mobile web ads had been part of AdMob's service since before it was bought by Google in 2010 and were still being improved as recently as the spring, when AdMob made HTML5 tablet ads. No signs have emerged of trouble in AdMob's performance to have prompted the switch, although it did see the exit of founder Omar Hamoui and other top staff.

Google's refocusing comes just as Apple's fledgling entry into mobile ads was getting its own sharpening. Apple has put Eddy Cue in charge of the Internet services division that includes iAd, its HTML5-based but app-focused platform.




by MacNN Staff

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

Blue Yeti Studio

Despite being very familiar with Blue Microphones' lower-end products -- we've long recommended the company's Snowball line of mics ...

ZTE Spro 2 Smart Projector

Home theaters are becoming more and more accessible these days, but maybe you've been a bit wary about buying a home projector. And h ...

MSI Geforce GTX 970 100ME

When Nvidia announced a new line of video cards in September 2014, many people thought things would continue to be business as usual i ...

toggle

Most Commented