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Microsoft: Windows Phone at 20% in 2015 is conservative

updated 01:50 pm EDT, Fri September 2, 2011

Microsoft exec thinks WP7 will get much more share

Predictions by analysts that Windows Phone would crest 20 percent by 2015 are not only realistic but cautious, Windows Phone marketing lead Achim Berg said in an interview late Thursday. He expected to go beyond that as a combination of new hardware partners and greater publicity garnered attention. While not giving an estimate to Bloomberg, his figure would put Windows Phone beyond the iPhone.

Among the fixes would be an attempt to fix the problem of staff deliberately putting down Windows Phone and steering customers to iPhone or Android instead. "Hundreds" of sales staff around the world would be taught how to demo the hardware. HTC would also run a major marketing push for the Radar and Titan. The company planned to go beyond the stereotypical male early adopter market and cater to first-time users and women.

Berg didn't expect Windows Phone to accomplish its goals overnight and pointed to Apple and Google, both of whom took a few years to grow rapidly. Extra hardware partners like Acer, Fujitsu, Toshiba, and ZTE are just signing on this fall.

The statements have been made just as Microsoft is currently facing the opposite effect from its initial campaign. Windows Phone is smaller than Bada and has been largely flat. Microsoft is also infamous for making claims about how well it will succeed in mobile versus rivals. When the iPhone shipped, CEO Steve Ballmer claimed that Apple had "no chance" and envisioned Windows Mobile getting more than half of the smartphone market; Apple quickly overtook Microsoft and is now the top smartphone maker in the world, having ousted Microsoft's new parter Nokia.

by MacNN Staff



  1. Blairmc

    Joined: Dec 1969


    3 down

    Only 100 million to go!

  1. prl99

    Joined: Dec 1969



    What world do these people live in? If the staff they are talking about are Microsoft people, it shows the workers understand what Microsoft doesn't have to offer. If they are talking about sales staff at non-Microsoft stores, it will be interesting to see how much strong-arming Microsoft will do towards non-Microsoft employees. Could get nasty. Of course, they could always pay Best Buy to push their garbage first, which could land them in trouble with the courts again.

  1. davesmall

    Joined: Dec 1969


    Ummmmm, no.

    Looks to me like Windows Phone is already pretty much dead on arrival.

    Oh sure, there are some Microsoft fanboys out there who will buy anything with Mr. Softy's name on it. But iPhone and Android are so far out front that Microsoft is faced with an impossible task here.

  1. Geoduck

    Joined: Dec 1969



    A few months ago I would have laughed at the idea of WinPh7 getting to 20%. However with the Nokia deal, the legal trouble Google and Android are in, and Google buying Motorola I can see a number of manufacturers going to MS. It might happen. If it does it will be at the expense of Android before it impacts iOS though.

  1. pairof9s

    Joined: Dec 1969


    Oh, my....

    This is one of those statements you want to frame so that in 4 years you can laugh about it. Like Michael Dell's now infamous statement "the stockholders should demand that Apple sell the company."


  1. nat

    Joined: Dec 1969


    i don't know

    10 billion lost before xbox climbed to the top of the heap. bing is losing boatloads of money and is climbing in percentage.

    when you can afford to lose that kind of money to stay in the game then what's to stop them? they're not going to go away no matter how long it takes. at least not until something starts putting a dent in the cash cow twins.

    only then will they have to actually look at profit and loss sheets for these things. you know, like a real business would.

  1. facebook_Greg

    Via Facebook

    Joined: Sep 2011


    Don't knock it 'til you've tried it.

    I've been a Mac user/evengelista/fanboy for some 15 years, but I recently took advantage of an MS promotion and got a Windows Phone for a penny, and I must say, it's really a very nice user experience with some unique and creative facets. On the whole the most satisfying phone I've yet owned. It may fade away into oblivion in the glare of iOS and Android, but I hope not. I hope to see it get a little traction and provide some healthy competition in exactly the way Palm/WebOS didn't.

  1. lamewing

    Joined: Dec 1969


    Does anybody think anymore?

    I love my iPhone 4, my past iPhone 3GS, and hopefully my iPhone 5 next month. :) What I don't understand are the idiots here who attack the Windows Phone calling it garbage and whatnot without even using one for a few months. How can you make negative comments about something you haven't used...unless you are just mindlessly parroting what you heard.

    I also use a Windows Phone (Samsung Focus) on my spare GoPhone account sans a data plan (phone and text only) and I think it is a good phone with a great OS. Not up to par with iOS right now, but MUCH MUCH better than Android. I really think it is possible for Windows OS to gain ground, not at the expense of iOS (that won't happen anytime soon), but very much at the expense of the Bada devices, RIM devices, feature phones, and Android devices.

    In a few years I really would like to see iOS and Windows Phone ruling the roost with Android having passed on into oblivion. :) Of course this depends on the drones at the local AT&T, Verizon, Sprint and T-Mobile actually providing serious explanations of the capabilities of the phones and matching the phone/OS to the person instead of just shoving any old Android device at them. I shake my head every time I am in Best Buy or my local AT&T store when listening to the sales drones lying our their butts. ", no....Windows Phone...nah, buy this wonderful Android does NEED flash on your phone!!!!" Grrrrr.

  1. SwissMac

    Joined: Dec 1969


    Which button?

    Looking at that graphic of the Windows Phone interface, any newcomer will recoil in horror and go back to a push button non-smart nokia button phone. I mean, where's the effin' button to press if you want to make a bl00dy phone call???

    Microsoft just can't do interfaces. They don't understand how people think, they only understand coercion, force and monopoly.

  1. facebook_Robert

    Via Facebook

    Joined: Sep 2011


    Windows has been out longer than the rest

    Yeah, I get it, they abandoned the WinMo 6.5 track and WinPhone 7 is on a new code base - none of that changes the fact that MS has been in this business much longer than Google or Apple - and therefore they are certainly not on the same path as those two. They have a slow adoption problem - thats just the facts.
    Will it change? I doubt it. It's unprecedented to believe someone can use patents, most of them ridiculous, btw, to force the price up on Android to where its not competitive. That's not a reasonable assumption and quite unlikely to be frank. Android will win or lose depending upon the appeal of Android as a product.

    Right now, its Android and iOS, and WinPhone will be no where close to 20% in 2015 - more like 5%.

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