Apple directs iPhone-style promotion at OS X

Apple has created a new subsection at the Mac App Store simply titled Apps Enhanced for Lion. "OS X Lion is packed with innovative features including Multi-Touch Gestures, Full-Screen Apps, Resume, Auto-Save, and Versions," the page advertises. The first seven apps in the collection are all from Apple, including titles like Pages and Aperture, but then go on to feature third-party apps such as djay, Evernote, Twitter, swackett X and Pulp.

The page represents the first time Apple has promoted OS X in the same style as a new version of iOS, largely owing to the fact that the Mac App Store was first introduced as an update to Snow Leopard. The Store itself though reflects Apple's attempts to make OS X and iOS blend together. Touch controls are more prominent in Lion, and some of the OS' built-in apps resemble their counterparts on the iPad.

by MacNN Staff