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Amazon Android tablet just 'the Kindle,' to cost $250

updated 05:25 pm EDT, Fri September 2, 2011

Amazon Kindle tablet to be 7in, ship November

Amazon's by now virtually certain Android tablet has supposedly not only been nine inches, TechCrunch understood it to be seven inches and resemble the BlackBerry PlayBook. True to the budget focus, it would only use two-finger multi-touch to cut costs and wouldn't have cameras.

It may run on a modest single-core processor and carry just 6GB of storage, although that might be free space.

Android on the Kindle tablet is supposedly very heavily customized and uses the black, blue, and orange theming associated with the Kindle app. Its home screen purportedly uses a Cover Flow-style gallery of content that wouldn't be limited to books. Owners would have an iPad-style 'dock' at the bottom of the screen in portrait mode to pin favorite content.

All regular navigation is handled through touch, with navigation appearing thruogh a single tap, the tip said. Despite the customization and tablet-native interface, the underlying OS is Android 2.1, and any updates will be behind the scenes. Amazon is said to have added its own browser tabs without running Android 3.2. All of Amazon's core services, including the Appstore, Cloud Player and Instant Video, are built in.

Pricing as expected will be the key, according to the early access: it would cost the same $249 as the Nook Color and half as much as an iPad. No signs exist of a major revamp of the Kindles, and the third-generation models may stay as budget models. A hybrid with e-paper and multi-touch is believed in the works, but it's possibly not due for some time.

While the hardware again won't be in the same class as the iPad, Amazon is expected to rely on its marketing influence to spike interest. It will have its own advantage through ads on its store, but it should also use Amazon Prime as a perk. By paying the $79 yearly fee for sped-up shipping and other perks, Amazon customers already get unlimited Instant Video and would have a ready-made source of content for a tablet.

Amazon may still lose an opportunity to seriously challenge the iPad or Barnes & Noble's Nook Color during the holidays. In spite of October rumors, the tablet would still fit into Amazon's frequently preferred November window. Apple will have had unfettered iPad 2 sales, and a Nook Color 2 may show in September. A 10-inch model that might more directly compete isn't anticipated until early 2012.

by MacNN Staff



  1. viktorob

    Joined: Dec 1969


    Mine is better

    I made a tablet from wood, do you think it will be a iPad killer too? I can sell it for $20

  1. fjose1929

    Joined: Dec 1969


    Seven inches

    Jon fortt will be all over this. iPad killer sales in the tens of millions.

  1. facebook_Robert

    Via Facebook

    Joined: Sep 2011



    Even though Amazon had great promise, there are a lot of details to get right, and there was always a chance, they wouldn't get it, and compromise on an important point.

    With that said, Amazon is very large, and they are entering the same market now as the B&N Color Nook - and they should do as well as the Nook.

    But they've failed as an Android tablet maker - this is only marginally related to Android.

  1. facebook_Robert

    Via Facebook

    Joined: Sep 2011



    Don't forget webapps - a lot of apps that you think are native, are html5/css3 - its quite a powerful and popular platform.

    Android 2.3 has a lot of feature parity with iOS, Android 2.1 is c***.

    Amazon is shoving out c***.

    I didn't want to put too fine a point on it.

  1. Mixotic

    Joined: Dec 1969


    Amazon is a true competitor...

    Amazon has the ability and infrastructure to capture a large portion of the mid-low end market. Don't dismiss their Prime content subscription model. As demonstrated by the HP TouchPad fire sale, people want a functional tablet from a brand they trust at a budget price, which appears to be right around $300. If you can get two years of subscription out of each Kindroid buyer you can push the price up $150, which brings it in line with the low end iPad (albeit with lower quality components). There's already a large installed base of Kindle users that will want the next version, plus there will be a lot of new interest in a more functional tablet.

    This is the fight I've been waiting almost three years for...

  1. iphonerulez

    Joined: Dec 1969


    If the introduction of this

    Android tablet radically lifts Amazon's share price then I just about give up on Wall Street and fundamental values. If Apple tried something like this, they'd be downgraded and reviled. Yet Wall Street will probably praise Amazon for providing some wonderful service for consumers. I remember when the iPad was first introduced and was soundly panned for lacking what was considered certain basic features that tech-heads expect (no rear camera, no USB port, no Flash support). Almost two years later Amazon is introducing a tablet 7" in size with even less features than the first iPad and Wall Street will be saying how fine a job Amazon is doing by competing against Apple. There are a bunch of crooks running Wall Street. I'm getting tired trying to figure out how Amazon stock is managing to outperform Apple stock day after day, quarter after quarter.

  1. SockRolid

    Joined: Dec 1969


    There's an app for that

    Amazon Kindle? There's an iPhone / iPad app for that.

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