updated 01:20 am EDT, Thu September 1, 2011
Fujifilm X10 adds zoom, lower price to X series
As promised, Fujifilm on Thursday unveiled the X10. Its lower-cost counterpart to the X100 is a bridge between the SLR-grade flagship and point-and-shoots with a 2/3-inch, 12-megapixel sensor that represents its largest-ever EXR sensor. As with its ancestor, lens quality is the cornerstone: it has the same f2 aperture up close but now has a 4X (28-112mm equivalent) zoom and can still shoot at a wide f2.8 even at the longest distance.
Going to EXR lets Fujifilm take advantage of its ability to merge pixels to achieve feats that are difficult in this class of camera. It normally shoots at ISO 3,200 sensitivity when using its maximum resolution, but it can step up further through the ISO range at lower resolutions, culminating in ISO 12,800 with a small shot. Photographers can shoot at up to seven frames per second at maximum size and 10 frames per second if it's at a medium size.
Manual controls remain a staple and include a dedicated exposure compensation dial up top, extra controls on the back, zoom through a lens barrel ring, and a power switch built into the lens ring for faster access in some situations. Users can bracket ISO, dynamic range, noise, and film simluation, and the camera can process RAW in-body. An optical viewfinder still exists on the smaller body, and the hot shoe is now supported by a built-in pop-up flash good for shots within 23 feet.
The design is the first X series to record 1080p video and can also capture full 360-degree panoramas through a sweeping motion.
Fujifilm won't ship the magnesium alloy-framed X10 until November and, accordingly, doesn't have a price. It could cost half or less the price of the $1,200 X100 and would be intended as competition for Micro Four Thirds and certain entry-level DSLRs.