toggle

AAPL Stock: 111.78 ( -0.87 )

Printed from http://www.macnn.com

Apple releases new iPad 2 ad: 'Learn'

updated 02:25 am EDT, Thu September 1, 2011

Emphasizes educational and media apps

Apple has posted and broadcast a new ad for the iPad 2 entitled "Learn" that shows off the various educational and media abilities of the iPad, from mastering chess to playing an instrument and learning a language. The tone seems aimed at adults rather than specifically children or parents, leading off with scenes of a user watching a video using the TEDTalks app in a subtle acknowledgement that iPads also have strong appeal among older people.

"Are you curious about new ideas?" the narrator asks at the beginning. "Do you want to learn a new language ... or just a new word?" it continues, showing a drawing app for Chinese characters and a reader looking up a word in iBooks. Apps highlighting anatomy and astronomy are briefly seen, and a chess game is shown while the voice-over suggests "you could master something new ... or uncover a hidden talent" while cutting to a pair of older hands playing the piano in Garageband.

The ad concludes with scenes of children utilizing a math app with the tagline "there's never been a better time to learn."





by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

  1. Jeronimo2000

    Joined: Dec 1969

    +3

    Phh. I am offended, MacNN.

    "a user watching a video using the TEDTalks app in a subtle acknowledgement that iPads also have strong appeal among older people."

    So, I use the TED app too. That makes me "older people"? GET OFF MY LAWN!!!

    Damn punks. :)

  1. facebook_Fabio

    Via Facebook

    Joined: Sep 2011

    0

    Chinagram

    the Chinese learning app is Chinagram: http://itunes.apple.com/app/id426200988 http://chinagram.info

  1. testudo

    Joined: Dec 1969

    -1

    learn...

    That you suck at music, art, or other languages...

  1. facebook_Frances

    Via Facebook

    Joined: Sep 2011

    0

    What are apps

    What are th names of all the apps shown? Thx

  1. facebook_Frances

    Via Facebook

    Joined: Sep 2011

    0

    What are apps

    What are th names of all the apps shown? Thx

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Dell AD211 Bluetooth speaker

For all of the high-priced, over-engineered Bluetooth speakers in the electronics market, there is still room for mass-market solution ...

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lackin ...

toggle

Most Commented