updated 02:25 am EDT, Thu September 1, 2011
Emphasizes educational and media apps
Apple has posted and broadcast a new ad for the iPad 2 entitled "Learn" that shows off the various educational and media abilities of the iPad, from mastering chess to playing an instrument and learning a language. The tone seems aimed at adults rather than specifically children or parents, leading off with scenes of a user watching a video using the TEDTalks app in a subtle acknowledgement that iPads also have strong appeal among older people.
"Are you curious about new ideas?" the narrator asks at the beginning. "Do you want to learn a new language ... or just a new word?" it continues, showing a drawing app for Chinese characters and a reader looking up a word in iBooks. Apps highlighting anatomy and astronomy are briefly seen, and a chess game is shown while the voice-over suggests "you could master something new ... or uncover a hidden talent" while cutting to a pair of older hands playing the piano in Garageband.
The ad concludes with scenes of children utilizing a math app with the tagline "there's never been a better time to learn."