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Apple releases new iPad 2 ad: 'Learn'

updated 02:25 am EDT, Thu September 1, 2011

Emphasizes educational and media apps

Apple has posted and broadcast a new ad for the iPad 2 entitled "Learn" that shows off the various educational and media abilities of the iPad, from mastering chess to playing an instrument and learning a language. The tone seems aimed at adults rather than specifically children or parents, leading off with scenes of a user watching a video using the TEDTalks app in a subtle acknowledgement that iPads also have strong appeal among older people.

"Are you curious about new ideas?" the narrator asks at the beginning. "Do you want to learn a new language ... or just a new word?" it continues, showing a drawing app for Chinese characters and a reader looking up a word in iBooks. Apps highlighting anatomy and astronomy are briefly seen, and a chess game is shown while the voice-over suggests "you could master something new ... or uncover a hidden talent" while cutting to a pair of older hands playing the piano in Garageband.

The ad concludes with scenes of children utilizing a math app with the tagline "there's never been a better time to learn."





by MacNN Staff

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Comments

  1. Jeronimo2000

    Joined: Dec 1969

    +3

    Phh. I am offended, MacNN.

    "a user watching a video using the TEDTalks app in a subtle acknowledgement that iPads also have strong appeal among older people."

    So, I use the TED app too. That makes me "older people"? GET OFF MY LAWN!!!

    Damn punks. :)

  1. facebook_Fabio

    Via Facebook

    Joined: Sep 2011

    0

    Chinagram

    the Chinese learning app is Chinagram: http://itunes.apple.com/app/id426200988 http://chinagram.info

  1. testudo

    Joined: Dec 1969

    -1

    learn...

    That you suck at music, art, or other languages...

  1. facebook_Frances

    Via Facebook

    Joined: Sep 2011

    0

    What are apps

    What are th names of all the apps shown? Thx

  1. facebook_Frances

    Via Facebook

    Joined: Sep 2011

    0

    What are apps

    What are th names of all the apps shown? Thx

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