updated 03:35 pm EDT, Tue August 30, 2011
FT refuses to yield on in-app subscriptions
The Financial Times' iPad and iPhone apps have vanished from the App Store, notes mocoNews. Although no official explanation has been given, the Times has been the most prominent publication to resist Apple's in-app subscription policy. While Apple insists that in-app subscription options be processed through the App Store, giving the company a 30 percent cut of revenue, the Times has complained less about splitting money than having to forsake access to subscriber data.
Magazines and newspapers typically depend on demographic data to sell advertising space. Although publishers are allowed to ask for this data in iOS apps, Apple requires that sharing it be strictly voluntary on a reader's part. The submitted information may also not be as comprehensive as some publications want.
The Financial Times may have little reason to go with a dedicated iOS app. In June it unveiled a new HTML5-based web app, capable of scaling to different devices and even saving issues for offline reading. Access requires only a regular Times subscription and an iOS web browser.