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Tim Cook spending time on responding to customer emails

updated 12:05 pm EDT, Tue August 30, 2011

Apple paying close attention to executive mail

Like his predecessor, Steve Jobs, new Apple CEO Tim Cook is taking the time to respond to customer emails, reports say. Much of the email Cook has received so far is said to be congratulations for his new job, to which he is normally responding with simple thanks. In some cases though he has gone into more detail, for example thanking an Iraq veteran for his military service, and repeating Auburn University's "War Eagle" battle cry in response to someone who used it first.

While still CEO Jobs was famous for issuing similarly terse responses to customers. In some cases these revealed minor details of Apple's plans, or Jobs' (and therefore Apple's) position on trends and possibilities. Whether Cook has let slip any information this way is as yet unreported.

Apple appears to be paying close attention to attention to customer mail sent to executives. A newly-leaked internal graph reveals that during the first six months of MobileMe, which launched mid-2008, Jobs received some 242 complaints about the service, which had a botched introduction and will soon be ditched in favor of iCloud. Apple staff are said to have scrutinized each message, organizing them by "root cause" for better understanding.

by MacNN Staff





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