AAPL Stock: 118.88 ( + 1.13 )

Printed from

HP puts PR head on 'special assignment' after webOS fiasco

updated 06:15 pm EDT, Fri August 26, 2011

Corp Comm group reporting also reassigned

HP has apparently shaken up its corporate communications organization. The company has reportedly placed Bill Wohl, its chief communications officer, on "special assignment" and put the corporate communications department under the control of Marty Homlish, HP's executive VP and CMO. The moves come after a tumultuous few weeks for HP, during which the company announced it was acquiring Autonomy for $10 billion, divesting itself of its PC business, and killing its tablet and cell phone products, even as it was launching its new TouchPad with WebOS.

Wohl had joined HP only eight months ago, He was brought in as "chief communications officer", a new position created by HP's CEO Léo Apotheker. The two had worked together at SAP, where Apotheker had served as co-CEO before joining HP.

An internal memo, obtained by PRWeek (subscription required), described Wohl's reassignment as an effort to tie the company's software more effectively with "broad company positioning." The timing of the action, the brevity of Wohl's tenure in his position, as well as HP's apparently defensive rather than proactive handling with the media of its recent strategic moves, has led to speculation that Wohl has fallen from grace with HP's chief executive. [via All Things D]

by MacNN Staff



Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented