toggle

AAPL Stock: 121.3 ( -1.07 )

Printed from http://www.macnn.com

iAd head Andy Miller to leave Apple [u]

updated 12:15 pm EDT, Wed August 17, 2011

Company's mobile ads still on shaky ground

(Updated with Highland Capital confirmation) Apple's VP of mobile advertising, Andy Miller, is preparing to depart the company, say sources described as "close to the situation." The executive's staff was reportedly told about the departure today. Miller is tipped to become a general partner at Highland Capital, a venture capital firm based in Boston.

Highland Capital was responsible for funding Quattro Wireless, the company Miller helped found in 2006. Apple later bought Quattro to get into mobile advertising, having been beaten by Google in trying to acquire AdMob. Apple would ultimately dissolve Quattro, employing its workers to build iAd, a proprietary mobile ad network.

The company has since had a harder time than anticipated with the platform. Advertisers have complained of high costs, to the extent that rates have been slashed by as much as 70 percent. Other complaints appear to remain unaddressed though, such as a lack of control and viewer data, and the fact that iAd remains iOS-only by design. A marketer going with AdMob, by contrast, can reach multiple platforms simultaneously, including iOS.

Update: Highland Capital has confirmed the move through a press release. Miller will be operating out of the firm's Menlo Park office in California. As part of the release, Highland remarks that Miller "reported directly to [Apple CEO] Steve Jobs."




by MacNN Staff

toggle

Comments

  1. Arne_Saknussemm

    Joined: Dec 1969

    -2

    When the ship sinks...

    The rats leave first?

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

HP 14-x030nr 14-inch Chromebook

If you're like us, chances are you've come to realize that you need the ability to access the Internet on the go. Also, you've prob ...

15-inch MacBook Pro with Force Touch

Apple's 15-inch Retina MacBook Pro continues to be a popular notebook with professional users and prosumers looking for the ultimate ...

Typo keyboard for iPad

Following numerous legal shenanigans between Typo -- a company founded in part by Ryan Seacrest -- and the clear object of his physica ...

toggle

Most Commented