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Android users more conservative, pessimistic than on iPhone

updated 07:50 am EDT, Tue August 16, 2011

Hunch survey links personality to mobile OS choice

A new user survey published by Hunch shows that Android users are more conservative and more pessimistic than iPhone users. The survey asked over 15,000 users a wide range of questions, but also then cross-referenced these against the respondents' choice of mobile OS. In a finding that won't surprise many developers, Android users were 29 percent more likely to prefer saving their money, while iPhone users were 26 percent more likely to prefer spending their money.

The differences across a number of the other categories were equally stark. Android users were 31 percent more likely to be late adopters, while iPhone users were 50 percent more likely to be early adopters. Android users were 57 percent more likely to prefer an ugly device that's full-featured, while iPhone users were 122 percent more likely to prefer a sleek device that does just a few things well.

In other findings, the survey found that women were more likely to prefer the Windows Phone OS. Windows phone users were also politically middle of the road, but also extroverted. BlackBerry users were evenly split among men and women, were politically liberal, but more likely to be introverted.

The findings demonstrate personality traits and differences that are so pronounced, that it would seem that there are demonstrable links between people's qualities and their prefered mobile platform.

by MacNN Staff



  1. jreades

    Joined: Dec 1969


    If we leave everything else out...

    These findings *might* be vaguely interesting if two major factors weren't in play:

    1. Price point... this just in, BMW owners are 29% more likely to earn more than $100k than Ford Fiesta owners. Oh, and they're more likely to have graduate degrees, live in cities, be over 35, etc., etc. Talk about comparing Apples and Lemons (joke, I own an HTC).

    2. Coverage... the only network for which there is a long-term history is AT&T, and the new carrier is Verizon. Both of these have a not insignificant East Coast bias where, again, you're more likely to find people have graduate degrees, are liberal, etc., etc.

    I rather dislike market research that misses the forest for the trees.

  1. facebook_Collin

    Via Facebook

    Joined: Aug 2011


    Good point on carriers

    Seeing as most of the Android users polled were in suburban or rural areas, and most iPhone users were in urban areas I agree the question of carrier is relevant yet omitted for this survey.

    Then again, you have to take these surveys with a grain of salt. I certainly don't fit this poll's iPhone user demographic completely.

  1. testudo

    Joined: Dec 1969



    So they determined that iPhone users tended to be richer than Android users. Stunning. Next thing you know, we'll hear how Mac buyers have more disposable income than PC/Windows buyers.

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