toggle

AAPL Stock: 117.16 ( -1.74 )

Printed from http://www.macnn.com

Orange UK, Apple offer free weekly iTunes movie rentals

updated 10:25 am EDT, Mon August 8, 2011

Apple steps up video efforts

Apple and Orange UK have launched a new iTunes movie rental program, Film to Go. Every Thursday, Orange customers will be able to get a code for a free iTunes rental, although only one pre-determined selection is being offered each week. The first movie is My Blueberry Nights; some other planned titles are The Wrestler, The Ghost and Che: Part One.

To qualify, people must be a Home Broadband customer or a mobile subscriber with a monthly, pay-as-you-go or business plan. A rental code can be obtained through the Film to Go website, its official app, or by texting "FILMTOGO" to 85060. As is normal with iTunes a rental can be synced between computers and Apple devices including iPods, iPhones and iPads.

The promotion may be a small symbol of Apple's attempts at reinvigorating iTunes video. The process began with the second-generation Apple TV, when the company also inaugurated 99-cent TV show rentals. Most recently it enabled streaming purchases on the Apple TV, and redownloading shows in iTunes. A rumored service called iTunes Replay is allegedly being hampered by obstacles in negotiations.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Epson PowerLite Home Cinema 3500 projector

Trying to find the perfect projector for a home theater can be tricky, as there are bountiful options on the market from a large numbe ...

Thecus N2310 NAS

For every computer user, there comes a point of critical mass in data storage. When it hits, external hard drives, USB sticks and DVD ...

iRig Pads

When it comes to mobile music products, IK Multimedia has positioned itself as one of the top suppliers. Right from the early days of ...

toggle

Most Commented