updated 09:55 am EDT, Wed August 3, 2011
Would allow repeat downloads, streaming
Apple is finally nearing the launch of a service of called iTunes Replay, AppAdvice claims to have learned. As described, movies and TV shows in iTunes will soon display small arrows next to them whenever they're "iTunes Replay eligible," meaning that Apple has enabled multiple downloads. Some videos may only be downloadable five times, but Replay might also allow streaming, which would not necessarily count towards the limit.
Streaming will allegedly work on the Apple TV and/or other iOS devices, but plans for the desktop are uncertain. Access to movies is expected to reach as far back as January 1st 2009.
Something like Replay has been rumored for years, but may finally be in a position to launch. On Monday Apple enabled redownloading past TV show purchases in iTunes, and streaming purchases on the Apple TV. The company may have managed to negotiate extra rights with movie studios and TV networks, which have often been hesitant to give Apple more influence or risk their own video platforms.