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Apple preparing to launch video subscription service?

updated 11:00 am EDT, Wed August 3, 2011

Company thought to have wide set of industry deals

Apple may be on the verge of rolling out a video subscription service, says Jeffries analyst Peter Misek. "As part of Apple's roll-out of cloud video services (and eventually an iTV)," he writes in a memo, "we believe Apple has unannounced deals with all/most of the studios/TV networks that are similar to the subscription streaming deal between Amazon and CBS." Business Insider remarks that during last night's CBS earnings call, CEO Les Moonves is quoted as saying "We hear about Apple wanting to buy content, and Google. Et cetera, et cetera. And Microsoft."

On Apple's most recent quarterly results call, CFO Peter Oppenheimer promised "some neat stuff coming" for iTunes movies and TV shows. Both Misek and Oppenheimer may be referring to iTunes Replay. The service is currently rumored to support multiple downloads of videos, and/or streaming on iOS devices and the desktop.

Apple may have strong incentive to launch subscriptions. Video on the iTunes Store has not enjoyed the same success as music or apps, likely because of problems with cost, permanent access and format compatibility. While Apple will probably continue to use DRM-locked video files, subscriptions and redownloading could alleviate some issues.

by MacNN Staff



  1. charlituna

    Joined: Dec 1969


    i will believe this folks

    much more when they stop using the term iTV which Apple can't use because of a trademark owned by another group. Which is why the little box is called the Apple TV in the first place.

    Though I still think they are dead wrong on that particular count.

  1. lamewing

    Joined: Dec 1969


    iTunes music subscriptions

    I would much rather have an iTunes music subscription (in all countries served by iTunes - yeah, right) service akin to the Zune subscription service...all the music you want to listen to plus credit to buy 10 songs each month. This equates to basically $10 for songs and $5 for the subscription.

    If MS can do this with Zune, why can't Apple?

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