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Microsoft Build sells out, trails Apple's WWDC

updated 05:15 pm EDT, Tue August 2, 2011

Windows 8-focused Build conference now sold out

Microsoft's Windows 8 developer conference known as Build and planned for mid-September is now sold out, the website reveals. The four-day event also includes a pre-conference day and was first announced on June 1, taking about two months to sell out. In comparison, Apple's similar-focused WWDC 2011 event sold out in just hours.

Microsoft also isn't revealing its agenda for the event, which is posing a problem for the attendance numbers. Also unknown is the number of spots being offered at the conference, making a popularity comparison with the WWDC event difficult. Microsoft does have the larger developer base, however.

The website is rather ambiguous, and there are no session, speaker or keynote listings. The description simply promises a look at the Windows user interface, a new app model and a deeper integration with the web.

Build is said to replace Microsoft's Professional Developers Conference and Windows Hardware Engineering Conference in 2011. Whether it will be made into an annual event remains to be seen.

There will be multiple Build events at or near the same time in other countries. One-day events are planned in France, Spain, Sweden, Italy, Poland, Portugal, Ireland, Denmark, Belgium, Greece and the Netherlands.

At the conference, attendees are expected to get Windows 8 client and maybe Windows Server 8. It's unknown if these will be Community Technology Preview (CTP) or beta builds.

The earliest shipping target for the OS is sometime in April of next year, though this isn't official. [via ZDnet]

by MacNN Staff



  1. Herod

    Joined: Dec 1969



    poor old M$.

  1. xmattingly

    Joined: Dec 1969


    Well, duh...

    "The website is rather ambiguous, and there are no session, speaker or keynote listings"

    DevelopersDevelopersDevelopersDevelopers go to these types of conferences because they're supposed to be about software DEVELOPMENT. Not about plunking down a couple thousand to take a peek at the latest Windows skin.

    Last time I checked, MS was still in "demo mode" with the next Windows version, with no real game plan for the future of their OS other than "Let's make it more tablet-friendly!" I smell another Vista-flavored flop. Yet again, MS' partners are forced to lay prostrate on the ground while the idiots in charge stumble around with a divining rod.

  1. facebook_Ian

    Via Facebook

    Joined: Aug 2011


    Can't compare to WWDC

    WWDC is much smaller in size compared to what Windows BUILD will be. Of course a few hundred seats are going to sell out faster than thousands.

  1. eclux

    Joined: Dec 1969


    size matters

    What he said. Without knowing how many tickets there are, comparing sell-out times is absurd. There were only 5,000 attendees at WWDC so of course the tickets went in 12 hours. The BUILD event took 60 days to sell out because there must have ... well ... let's see ... like 600,000 places available, right?

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