updated 10:55 am EDT, Tue August 2, 2011
Sponsors $55,000 contest for best augmentation
Layar has announced the release of Layar Vision, an extension of its open source augmented reality platform for mobile devices. Layar Vision allows the device to recognize real world objects and show digital content layered over them. The Layar platform includes audio, video and animated objects, as well as location-based layers. The company claims the Layar software is installed on over 10 million mobile devices worldwide, including Windows Phone 7.
Layar Vision works with printed materials such as newspapers, magazines, and posters. To spur adoption of the Layar platform, the company is sponsoring a competition to develop the best layer. Ten prizes totaling $55,000 will be awarded. The team that creates the layer rated highest by the company's panel of judges will win $15,000.
Layar also plans to release Layar Player later this year. Layar Player will allow developers to incorporate Layar Vision features into their iOS and Android applications.